The commercial, which is meant to promote new Skittles flavors that don't match their candy coating, concludes with the tagline "Taste the Rainbow. Deceive the Rainbow."
We are not sure of Skittles' thought process behind their new ad, but if they are attempting to offend customers, they have succeeded... Parents find this type of advertising inappropriate and unnecessary. Does Skittles' have our children's best interest in mind? Skittles candies are for all ages, but their target market is children.
The parents also allege the advertising is not just unfunny and offensive, but that it irresponsibly takes "lightly the act of bestiality." The group is urges likeminded citizens to send Wrigley Co. [ http://www.wrigley.com/global/brands.aspx ] an email demanding "they pull this offensive commercial immediately."
But in an email to the Huffington Post, a spokesperson for Wrigley defended the commercial, saying:
Skittles has won millions of fans with its unique and unexpected advertising. As a fun-loving candy brand, we never intend to offend people with our irreverent humor and don’t believe this imaginary situation promotes harm or inappropriate behavior with animals.
While there are no federal anti-bestiality statutes, 30 states currently have criminal laws on the books that prohibit sexual contact with animals [ http://news.yahoo.com/state-bestiality-laws-215600951.html ], according to Yahoo! Some laws consider the act a felony, while others define it as misdemeanor.
This is not the first time One Million Moms has made headlines for its actions.
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