NNDS London April 17
NDS's XTV gives operators a value-added platform with which to reach the consumer, incorporating digital reception, content protection through encryption and personalization in one single, secure digital STB. RASP enables ease of access to encrypted content sitting on the STB hard disk by inserting access points in to the encrypted content to allow the PVR to perform certain modes like fast forward and rewind more efficiently and more quickly. XTV extends the broadcast operators opportunity by enabling existing, and new, business models for content stored on the disk in the STB to be exploited.
With revenue a key factor in content provision, it will also offer increased Pay-Per-View and rental models and give viewers a greater choice of valuable content, which will be stored, encrypted, on the STB hard-disk. The development will also enhance the promotion of premium, paid content to the viewer, allowing them to pay when viewing, not when recording.
Commenting on the agreement, Dr. Jas Saini, Vice President Consumer Devices, NDS Group PLC, said "PVR's will dramatically change the way people are entertained. This announcement represents an endorsement by the six leading digital TV semiconductor manufacturers of NDS's superior XTV PVR technology."
