$ICPA - Punch Network 1st Annual Upfront - BlackNLA Red Carpet Coverage Los Angeles
On August 11th IC Places announced it had completed the purchase of Punch TV Networks, giving the company a broadcast TV network available in 50 million households. This network is growing every month. In August 2012 the network expanded into New York and Houston TX adding 14 million households. Punch TV Network has a roster of original programing which includes 36 new dramas, comedies, variety shows, talk shows, children's shows, and inspirational entertainment.
Through multiple long term partnerships, clips and full episodes of the company's shows are available to more than 300 million people a month outside the traditional set top box. This exposure serves as both a profit center and marketing component promoting the TV Network, its line up and the company's new media specific programming across multiple platforms.
One of the core components of this multiple platform approach is IC Places 350 city-based websites. These online "websites/TV stations" offer virtual keyhole views of life in each community they serve. These sites offer local, regional and National news as well as programing. They deliver Punch TV to communities in which the network is not currently available through traditional means.
In May of 2012 IC Places signed a content distribution and development agreement with Clear Channel's new Clear Vision Airport Network. Upon full rollout, Clear Vision will offer a 24/7 day part television network at every gate in 260 airports which will be seen by 1.8 billion travelers a year. IC Places TV shows will run across this network in their full format. This ad based network offers IC Places another revenue stream for the shows it produces as well as additional exposure for its products.
Additional partnerships deliver IC Places content to Checkout TV Network, HDTV network, Dining Network further expanding its footprint in breadth and depth to levels unimaginable as recent as a decade ago.
Punch TV Network introduces the concept of a new urban America at their 2012 first Annual Upfront. In doing so, Punch TV Network's President and CEO, Joseph Collins, advances that American cities consist of an under served demographic of affluent diverse and sophisticated individuals who are thirsty for edgy, unique, programming. Punch TV has developed its fall season to address the needs of this demographic. In addition, Punch TV proposes never- before- used advertising strategy designed to overcome the problem of ad over- saturation. Tune into Punch TV.
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