THIS WILL BE A BREAK-OUT STOCK CHANGE!!!!
America's national pastime is using QR codes to promote next week's Major League Baseball All-Star game, and reach out to their audience. A variety of interactive promotions have been deployed to engage fans and raise excitement for the game.
“QR codes are ideal for building buzz for specific events such as the MLB All-Star Game,” said Laura Marriott, CEO of NeoMedia Technologies. “QR codes enable the consumer to directly connect with their favorite brands quickly and easily – and what better opportunity than during the All-Star Game. Where attention is diverted to so many different opportunities, including the game, a quick scan of a QR code allows the fans to connect instantly with favorite players, incentives in stadium and so on. Savvy marketers continue to see the success of bar code implementations as smartphone usage increases and the value delivered via QR code marketing campaigns increases as well.”
The MLB All-Star Game is a yearly baseball tradition featuring a head-to-head matchup between the best players from the National League and the American League. The All-Stars are chosen by fans, coaches, managers and players. This year, the MLB All-Star Game will be held on July 10, 2012 at Kauffman Stadium in Kansas City, Missouri. The All-Star Game, also called the “Midsummer Classic," will be broadcast on Fox.
Let's look at some of the ways QR codes are being used leading up to the big event. (Image courtesy of MLB.)
QR Code MLB Tickets
Baseball fans can have their tickets to the game sent to their mobile phones. While purchasing the tickets, they need to choose “Mobile Phone Ticket” as their delivery confirmation. The tickets, which contain the QR code, are sent to the phone via text message as a multimedia (MMS) or WAP message. The QR code has all the information such as opponent, section, row, seat, game date and time. The ticket also contains a unique number that can be used in case there is difficulty scanning the QR code. For phones that do not support MMS or WAP, a text-only message can also be requested. A duplicate mobile phone ticket is also sent via email, which can be printed and used in case the mobile phone is lost or stolen.
On the day of the game, ticket-holders can enter through the designated gate at the stadium.
The QR code on the phone is scanned at the gate, and a printed receipt is issued that serves as a seat identifier in the stadium.
You can get the tickets at www.mlb.com.
