Diageo Board (DEO)

[Dudebud]

DEO Strategic Brands



Crown Royal
No.1 Canadian whisky in the world**.
5.1 million 9 litre cases*
Top markets: US, Canada, Global Travel & Middle East
For more information visit www.crownroyal.com


Johnnie Walker
No.1 scotch whisky in the world**.
17.8 million 9 litre cases*
Top markets: Global Travel & Middle East, US, Brazil, Thailand, Mexico
For more information visit www.johnniewalker.com


J&B
No.4 in the global scotch whisky category**
4.6 million 9 litre cases*
Top markets: Spain, France, South Africa, US, Portugal
For more information visit www.jbscotch.com


Windsor Premier Scotch whisky
1 million 9 litre cases*
Top markets: Korea and China


Buchanan's Scotch whisky
1.5 million 9 litre cases*
Top markets: Venezuela, Mexico, Caribbean, US, Colombia, Global Travel & Middle East


Bushmills Irish whiskey
0.6 million 9 litre cases*
Top markets: US, Ireland, GB, Global Travel & Middle East,France
For more information visit www.bushmills.com


Smirnoff
No.1 premium spirit brand in the world**
24.5 million 9 litre cases*
Top markets: US, GB, Canada, Brazil, South Africa
For more information visit www.smirnoff.com


Ketel One vodka
Super premium vodka
2.1 million 9 litre cases*
Top markets: US, Canada
For more information visit www.ketelone.com


Cîroc Ultra premium vodka
1.3 million 9 litre cases*
Top markets: US, Brazil, Global Travel & Middle East
For more information visit www.ciroc.com


Baileys
No.1 in the global liqueur category**
6.8 million 9 litre cases*
Top markets: US, GB, Germany, Global Travel & Middle East, Canada
For more information visit www.baileys.com


Captain Morgan
No.2 brand in the rum category in the world**
9.1 million 9 litre cases*
Top markets: US, Canada, GB, Germany, South Africa
For more information visit www.captainmorgan.com


Jose Cuervo
No.1 in the global tequila category**
4.6 million 9 litre cases*
Top markets: US, Canada, Greece, Spain, Australia
For more information visit www.josecuervo.com


Tanqueray
No.1 in the US imported gin segment**
2 million 9 litre cases*
Top markets: US, Spain, Canada, Global Travel & Middle East,Greece
For more information visit www.tanqueray.com


Guinness
No.1 in the global stout segment***
11 million 9 litre case equivalent units*
Top markets: Ireland, Nigeria, GB, US, Cameroon
For more information visit www.guinness.com