Tuesday, May 15, 2012 8:30:28 AM
http://www.mobilemarketer.com/cms/news/software-technology/12830.html
The big news is the broad acceptance of QR codes across magazines,” said Roger Matus, executive vice president of Nellymoser Inc., Arlington, MA. “For the first time, every magazine except for one had a code within it.
The report shows that QR codes dominated the market with more than 80 percent of all action codes appearing during the first quarter, up from 72 percent in the previous quarter.
A growing number of brands are embracing 2D bar codes and other strategies for mobilizing their print ads in magazines. Nellymoser found that more than 450 brands ran at least one advertisement during the first quarter that included a code.
lets hope we see something in the 10Q that tells us were in the middle of this
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