QR Bar CODE

[drluck]

Who’s using QR Codes?

A recent study in the US revealed that 24 – 35 year old males mainly use QR codes. – 53% are between 18 and 34 and in the US over 14 million Americans scanned QR codes in the month of July 2011 alone. The reason for all this scanning – well 46% of people who scanned received discounts as a result.


Coca-Cola and Pepsi have both seen the potential and have actively embraces the QR code in their marketing campaigns.

The travel industry are also embracing the QR code and there are already tourist maps and travel guides published for many cities in the world and recently, London joined in the game by placing physically printed QR Codes on signs near tourist destinations.

Although encrypted QR codes are not very common, there are a few implementations. It is possible to encrypt QR codes using the DES algorithm (56 bits) for example Japanese immigration use encrypted QR codes when placing visas in passports.

The postal industry has also embraced the QR code and China, Spain and Croatia have all launched stamps with QR codes on them.