QR Bar CODE

[drluck]

http://www.wirelessdevnet.com/news/2012/apr/09/news1.html



The demand for action oriented proximity based marketing solutions produced exponential growth in 2011 and the market is poised to expand to $2.3 billion by 2016 according to a report published by Smith’s Point Analytics. NFC tags, QR codes, proprietary 2D barcodes and emerging technology such as computer vision are enabling brands to leverage new channels to reach consumers through proximity based marketing strategies.

While QR codes have seen main stream adoption in Japan, increased usage of the standard QR code outside of Japan is driving awareness and growth. The minimal cost of creating standardized QR codes is incentivizing businesses of all sizes to experiment with proximity marketing strategies, resulting in a soaring number of QR codes created. With more codes in the market mobile users are beginning to recognize these codes, understand what they are for and interact with them.

“QR codes and proprietary 2D barcodes are popping up everywhere and we estimate that outside of Japan, 164 million unique codes will be created in 2012”, said Peter Crocker, author of the report.