Wednesday, April 04, 2012 10:29:30 AM
Here's why: In December they announced adding several new retail authorizations. http://www.theflyonthewall.com/permalinks/entry.php/JSDAid1539259/JSDA-Jones-Soda-announces-retail-authorizations-at-multiple-US-retail-chains-
These authorizations take time to get full placement and scale. Note in these Authorizations Jones Soda landed some large placements including Safeway (The third largest retailer in the U.S.) http://top-10-list.org/2010/06/15/top-ten-largest-retail-us-chains/
Now back in April-May 2010 Jones Soda did a press release on a similar event when they landed the inital placement for Walmart stores http://www.jonessoda.com/invest/pdf_documents/2010/Jones%20Soda%20Co.%20Walmart%20Authorization%20FINAL.PDF
This news drove a peak price of $2.32 short-term.
http://www.jonessoda.com/invest/pdf_documents/2010/Jones%20Soda%20Co.%20Walmart%20Authorization%20FINAL.PDF
Now keep in mind Walmart only placed a variety six pack of soda that went into their stores and not the full set of standard Jones Soda selections. The new Jones Soda CEO has been on a mission to improve grocery ACV and these deals could substantially improve that scenario.
http://investor.shareholder.com/icr/2012/eventdetail.cfm?eventid=107075&ticker=JSDA
Do your own DD
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