Lyric Jeans (LYJN)

[gordonhoochie]

The started in Fred Segals with high end jeans. Do you see them at Fred Segals any longer? No you don't because they were not selling. Now they are trying the low end market with cheap t shirts and trinket jewelery at various outlets but a lot of info indicates product is not selling as evidenced by posts indicating the merchandise was put on red tag clearance at Claris and no reorders per sales person at the store.

Investors realize this and when you combine it with non reporting and no contact what so ever with investors with the silent treatment from the BOD you wind up with a rapidly declining PPS which is what you are seeing in the market as the weeks progress here.