Aqua Vie's New Children's Beverage is All-Natural and Low Calorie 28 Jan 2003, 06:03am ET E-mail or Print this story - - - - -
KETCHUM, Idaho--(BUSINESS WIRE)--Jan. 28, 2003--Aqua Vie Beverage Corporation (OTCBB:AQVB) announced today the development of a line of all-natural, low calorie spring water beverages, formulated and packaged specifically for children, called PurePlay(TM). The PurePlay(TM) line of noncarbonated spring water beverages represents a true breakthrough in water beverages. All-natural, lightly flavored and sweetened, PurePlay(TM) makes water taste good enough to drink all day. With a mere 15 calories per 8-oz. serving, that's easy enough to swallow even for those on a diet. Recommended daily intakes vary, but it's clear that most people don't drink enough water. Plain ordinary water is boring and difficult to drink. "In developing the new PurePlay(TM) line for children, we wanted to put an end to 'boring.' We've done that," said Thomas Gillespie, Aqua Vie's president and chief executive officer. PurePlay is the second "first" for the company, which was the first to develop and market an all-natural, flavored spring water beverage. PurePlay(TM) will be available in five distinctive flavors this spring. Aqua Vie Beverage Corporation's preservative-free flavored spring waters encourage personal water consumption, not just for its recognized weight management benefits but for lifelong health. PurePlay(TM) children's water beverages are designed to appeal to younger tastes. With the weight gain among America's youth making daily headlines, PurePlay(TM) may be "just what the doctor ordered" to aid in weight control. "We anticipate excellent market response among youth and parents who seek healthier lifestyles for growing children," said Gillespie.
Aqua Vie Beverage Corp. develops and markets Hydrators(TM), all-natural, lightly flavored, still (noncarbonated) bottled spring water. The company's low-calorie, flavored fitness waters are bacteria-free and contain no preservatives. Aqua Vie produces and markets the Hydrator(TM) line of flavored spring water throughout the Unites States. The company's Hydrator(TM) line, comprised of seven low-calorie, all-natural beverages are lightly flavored, packaged in half-liter bottles, and designed to increase adults' and children's consumption of water, naturally. The underlying technology also serves as the delivery system for Aqua Vie's new line of children's flavored spring waters called PurePlay(TM). Other Aqua Vie trademarks include Eau Vin(TM) (nonalcoholic wine and champagnes made from spring water). For further information about Aqua Vie Beverage Corp., visit the company's web site at www.aquavie.com.
NOTE: Statements contained in this news release not strictly historical are forward-looking within the meaning of the safe harbor clause of the Private Securities Litigation Reform Act of 1995. The company makes these statements based on information available to it as of the date of this news release and assumes no responsibility to update or revise such forward-looking statements. Editors and investors are cautioned that forward-looking statements invoke risk and uncertainties that may cause the company's actual results to differ materially from such forward-looking statements. These risks and uncertainties include, without limitation, demand for the company's product both domestically and abroad, the company's ability to continue to develops its market, general economic conditions, and other factors that may be more fully described in the company's literature and periodic filings with the Securities and Exchange Commission.
CONTACT: Aqua Vie Beverage Corporation Thomas Gillespie, 208/622-7792 www.aquavie.com or Jordan Richard Assoc. Madeleine Franco, 801/463-0305 ir@jordanrichard.com
KEYWORD: IDAHO INDUSTRY KEYWORD: RETAIL FOODS/BEVERAGES CONSUMER/HOUSEHOLD PRODUCT SOURCE: Aqua Vie Beverage Corporation
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