No, it could not have.
And it was given ample opportunity, over a year.
MMX was never supposed to be MMX in the first place, it was supposed to be FilmRookie, until it was re-branded. Yes, they were one in the same, the people who say otherwise are mistaken, misleading, or have not done their DD. One question (among many) you guys should be asking is how DiBiase sold *one* product to two separate companies, but that is probably moot now.
So, the design really was poor, because it was being asked to do something it wasn't exactly designed for.
Secondly, the idea was silly. How many people do you know in your life who spend any significant spare time editing music videos? Editing is a difficult task to do right, and it isn't an especially fun task. Making the "editing" feature your top selling point on a music video site was ridiculous.
However, since MMX was really FilmRookie, and since Tony knows absolutely squat about websites, you couldn't really remove the editing part. So you had to sell it like it was a good thing.
David Locicero designed the thing, and he was out of the picture, and Tony had no idea how to code the thing, so the site never underwent any work at all in all this time (despite Rick's claim that 10 "programmers" were working on it-- which gave the more IT-savvy posters bellylaughs at the time). A real website would have undergone at least a dozen meaningful changes by now. But this wasn't a real website, it was bait for uninformed people, who knew nothing about how the internet works.
Third, the site was built in 2008. It is now 2012. It is four years old, and its design was already about 3 years out of date when it was created. That is an eternity in IT. It is like someone selling Windows XP to compete with Windows 7.
Fourth, the whole concept was backwards. You don't create company, undergo some toxic funding, look for A-list spokespeople, and grow virally. That just isn't how the internet works. Something grows virally because it serves a useful purpose, fills a need, or is fun to use. Then, it gets commercialized, if it ever does. MMX offered nothing new to the user, was clunky and non-intuitive, and ugly and non-appealing with its dark color scheme. It couldn't grow virally, even with the (presumably unpaid) bribes to 'tell your friends'
Fifth, since Tony insisted on using Alexa numbers to release PR's about the site's performance, we knew all along that *nobody* was visiting the site except suckers on stock forums, and *no* memberships were being generated. Which we knew would be the case, because of the poor design.
Sixth, MMX had nothing you couldn't get in superior form for free. YouTube offers everything MMX did, with the added bonus of millions of users, all for free. Your own Windows program contains a vastly superior video editing program than FilmRookie/MMX.
And seventh, the actual value, in monetary dollars, of FilmRookie was never more than $5000, which is what it would cost your right now to get a web developer to build you a superior version of the very same thing. Since FilmRookie was poorly coded from a technical standpoint, and also getting old, it really was worthless. If anyone wanted a website like it, they would build their own from scratch (many have in the past few years; video sites are a dime a dozen now). They would not "buy" MMX, which is in an unsalvageable state and would need to be rebuilt from scratch anyway.
Sorry, but the way the scam worked is that Tony *knew* most subpenny stock investors rely on hype and don't really understand the market or the product. Those with a beginner-to-intermediate knowledge of how websites are built, how the music business works, and how internet traffic works could see on the very first day that Tony was spinning bizarre fairytales about junk. His stories were so bizarre, they blurred the lines of his own company: was he an IT web-design company, or was he "in the music business"? Those are two very dissimilar industries, it's like saying "we sell car stereos and babysitting services"
So his MMX stories grew more brazenly far-fetched and ridiculous with each PR, and nobody on the forum (except me) actually bothered to monitor how much of what he said was actually true. Zero percent was, for the record.
He's still got you believing that MMX is some kind of "product" and somebody must "own" it. It is an obsolete, phony site with no traffic. Its value is, and always has been: $0.00
AI
