Rapid Fire Marketing Inc. (fka RFMK)

[Rustler]

RFMK NOW PRODUCING MEDICAL CANNABIS THC E-CIGS

9:00a ET January 4, 2012 (PR NewsWire) - Rapid Fire Marketing (OTC Pink: RFMK) announced that Medical Cannabis Management (MCM), selected a producer for the new THC e-Cig, which should begin production immediately. [RFMK expects the new THC e-Cig will arrive on the market for purchase by February 6, 2012. Further, RFMK will reveal the name of the product once RFMK completes trademark searches. In addition, MCM continues negotiations with entities that will enable RFMK's new product to gain significant market share once on the market. RFMK will annouce details regarding distribution channels once it executes the applicable agreements.]

BENEFITS OF AN ELECTRONIC THC E-CIG INCLUDE:

Smokeless - the new e-Cig with THC will allow the patient to consume the product without all of the harmful effects of actual smoke.

Discreet - can be used anywhere - patients can use the e-Cig anywhere including an office or other public place. This eliminates the patient's need to find a safe place to "light up" because they are not actually lighting up.

Convenient - eliminates the need to consistently keep inventory of medical cannabis - rather than using actual plant material, the THC is in an oil form that provides the same medical effects as the natural cannabis plant.

Professional - the new THC e-Cig will be a professional product with a high level of quality control. Product and packaging will be professionally done specifically for the medical cannabis market.

"RFMK worked right through the holidays to get our producer finalized and get into production with our new THC e-cig," said Mike Amezquita, CEO of MCM. "We expect to make further announcements soon regarding distribution of the product. We are very encouraged and excited about the opportunities in this part of the business," said Amezquita.


Safe Harbor:

From time to time, the Company may issue news releases that contain "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, and is subject to the safe harbor created by those sections. This material may contain statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. For those statements, the Company claims the protection of the safe harbor for forward-looking statement provisions contained in the Private Securities Litigation Reform Act of 1995 and any amendments thereto. Any statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, goals, assumptions, or future events or performance are not statements of historical fact and may be "forward-looking statements." "Forward-looking statements" are based upon expectations, estimates and projections at the time the statements are made that involve a number of risks and uncertainties that could cause actual results or events to differ materially from those anticipated.