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Re: Enterprising Investor post# 340

Wednesday, 12/07/2011 9:34:36 AM

Wednesday, December 07, 2011 9:34:36 AM

Post# of 344
The Mega line is the best part.imo Walmart Rite Aid, Albertson,s GNC.... Those are some big names! Walmart needs every store to carry a certain amount most likely. So they prob have some HUGE sales numbers. They prob sell them at healthfood stores all over too.

Our Company


We have the rights to sell and distribute Mega Pro® products in the United States. We also have the right to purchase the business of Mega Pro® at a price of $1.5 million US dollars. This purchase right expires on or about February 18, 2012. Our focus is to market and sell nutritional supplements that we develop ourselves and those to which we have the rights to sell from Mega Pro® via traditional wholesale distribution and internet sales and marketing channels.


According to the “Nutrition Business Journal ,” the market for vitamins, minerals and supplements in the United States was estimated to be approximately $26.9 billion in 2009 (the most recent year for which data is available). We believe that the market has reached its present size due to a number of factors, including:


·

increased awareness of the health benefits of dietary supplements, especially as reports and medical research indicating a correlation between consumption of specific nutrients and better health continue to heighten public knowledge of the benefits of dietary supplements for health;


·

a growing population of older Americans, with increased levels of education and discretionary income, who are more likely to consume dietary supplements and nutritional products, with an increasing interest in more proactively managing one’s own health needs;


·

successful new product introductions in part due to new scientific findings; and


·

a trend towards preventative measures and healthy living due, in part, to increasing health care costs, dissatisfaction with existing health care systems, and increasing acceptance of alternative/preventative care.


In recent years, nutritional supplement companies, analysts, publications and other industry sources have referenced a slower growth rate, particularly in terms of sales dollar growth, in the nutritional supplement industry. We believe that the slower growth rate is due in part to, among other factors, increased competition, including increasing competition from pharmaceutical and food companies, increased market and pricing competition, including from private label products, the general economic slowdown in the U.S., negative publicity regarding certain nutritional supplement ingredients and companies, and the general maturing of the industry.


Although specific data from the fragmented international markets is not readily available, we believe similar demographics, events and other trends affect the nutritional supplement market internationally.


Our Operations


We are currently poised to market several proprietary products developed by us called Proflex and PureLife Cleanse. We are using traditional wholesale distribution channels and the internet as marketing tools to reach potential customers for our products. Our target market is between 16-75 years old, both male and female, world-wide audience that is interested in a healthier lifestyle through wellness and nutrition.


We intend to market a broad line of specialty supplements, vitamins and minerals under the Nutritional Concepts and Mega Pro® brands. The Mega Pro® brand has been available to consumers for over 28 years. The Mega Pro® brand emphasizes high quality and natural ingredients, primarily consisting of tablet, capsule, powder and softgel product forms.


We do not manufacture our products, but rather, have contracted with third parties who manufacture and package our products. We then store our products in our warehouse from which we fulfill and ship orders for customers.



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Our Products


We have developed Proflex, a proprietary joint relief supplement made from 100% natural ingredients. Based on clinical studies, we created Proflex using glucosamine combined with other natural herbs and minerals. This is our first in-house developed product.


The second development is PureLife Cleanse, a proprietary colon cleanse product.


We also have the rights to distribute the Mega Pro line of 29 unique products in the United States. Mega Pro was established 28 years ago and Mega Pro products are frequently found in stores such as Walmart, Rite-Aid, Albertsons and GNC.


Mega Pro products include the over-the-counter pharmaceuticals Vasopro, Rapid Actin Ephedrine and Bronch-eze. These products are for the temporary relief of shortness of breath, tightness of chest, and wheezing due to bronchial asthma.


Mega Pro sports nutrition supplements include products for weight gain, weight loss, amino acids, energy and endurance supplements and powders, specialty products for alertness and energy and muscle building supplements.

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