AppTech Reaches Agreement to Launch Livecam Platform
Oct 27, 2011 (Close-Up Media via COMTEX) -- AppTech Corp has reached an
agreement to launch its Livecam Platform, a live video, webcasting solution for
mobile phones in partnership with Leandro Barbosa, a Brazilian basketball
player, who plays at the guard position with Flamengo Basketball in Brazil.
The Company said he is also under contract with the NBA's Toronto Raptors and is
expected to return to that team once the 2011 NBA lockout ends. In Brazil he is
nicknamed "Leandrinho" (Little Leandro), and in the USA and Canada he is
nicknamed "The Brazilian Blur", referring to the fact that he is one of the
fastest players in the NBA.
AppTech Corp's Livecam Platform powers the apps which celebrities can use to
stream live video from their smartphones to millions of fans worldwide who
follow them on social networks, web and mobile. The company's focus is to
increase the availability of such rich content to include soccer and UFC stars,
actors, models, and musicians, also known as "lifecasting". It is a means to
bring "reality tv" as it happens in their lives to their fan base. In most cases
the financial worth of celebrities increases as they get more exposure to their
fan base. AppTech Corp's technology will open a whole new world of exposure to
celebrities. Elias Rocha, AppTech's newly designated CEO, said, "It is a win-win
relationship for celebrities and AppTech. The celebrity increases their market
value and AppTech earns high margin revenue."
The AppTech Livecam Platform is a native code Android video and interactivity
platform for originating live video streams with simultaneous audio and text
communications in real time. Video is encoded in H.264 and broadcast live, in
real time, to our cloud-based servers which distribute the content to large
audiences. Elias Rocha added, "Our new app platform features hardware
acceleration techniques developed to optimize the processing power, memory and
battery consumption on Android smartphones, making it unique because devices
become faster and more efficient than the competitive 'record and share video
from mobile' apps currently available. We are prepared to handle large traffic
volumes, motivated by the tremendous international notoriety of our content
originators. Moreover, AppTech now has the firm potential to generate
significant cash flows because our platform provides full advertising support
and in-app purchases."
Leandro Barbosa said, "I can't wait to start broadcasting live from wherever I
am and show fans worldwide my day to day activities from Brazil or anywhere
else. I love being in touch with my fans and it doesn't get much better than
live video on your cell phone. What a great concept."
((Comments on this story may be sent to newsdesk@closeupmedia.com))
Copyright Close-Up Media, Inc. 2011. All Rights reserved
-0-
INDUSTRY KEYWORD: Entertainment_Close-up
