AppTech Corp to Launch NBA Star Leandro Barbosa's Brazilian Blur Live! TV Apps
BOCA RATON, Fla., Oct. 24, 2011 /PRNewswire via COMTEX/ -- AppTech Corp (APCX)
has reached an agreement to launch its Livecam Platform, a live video, webcasting
solution for mobile phones in partnership with Leandro Barbosa, a Brazilian
basketball player, who plays at the guard position with Flamengo Basketball in
Brazil. He is also under contract with the NBA's Toronto Raptors and is expected
to return to that team once the 2011 NBA lockout ends. In Brazil he is nicknamed
"Leandrinho" (Little Leandro), and in the USA and Canada he is nicknamed "The
Brazilian Blur", referring to the fact that he is one of the fastest players in
the NBA.
AppTech Corp's Livecam Platform powers the apps which celebrities can use to
stream live video from their smartphones to millions of fans worldwide who follow
them on social networks, web and mobile. The company's focus is to increase the
availability of such rich content to include internationally renowned soccer and
UFC stars, actors, models, and musicians, also known as "lifecasting". It is a
means to bring "reality tv" as it happens in their lives to their fan base. In
most cases the financial worth of celebrities increases as they get more exposure
to their fan base. AppTech Corp's technology will open a whole new world of
exposure to celebrities. Comments Elias Rocha, AppTech's newly designated CEO:
"It is a win-win relationship for celebrities and AppTech. The celebrity
increases their market value and AppTech earns high margin revenue."
The AppTech Livecam Platform is a native code Android video and interactivity
platform for originating live video streams with simultaneous audio and text
communications in real time. Video is encoded in H.264 and broadcast live, in
real time, to our cloud-based servers which distribute the content to large
audiences. Elias Rocha adds: "Our new app platform features hardware acceleration
techniques developed to optimize the processing power, memory and battery
consumption on Android smartphones, making it unique because devices become
faster and more efficient than the competitive 'record and share video from
mobile' apps currently available. We are prepared to handle large traffic
volumes, motivated by the tremendous international notoriety of our content
originators. Moreover, AppTech now has the firm potential to generate significant
cash flows because our platform provides full advertising support and in-app
purchases."
The Brazilian Blur Live! TV service will be available on the web via Twitter,
iPhones, iPads and Android phones and tablet computers. The contract with AppTech
Corp to provide service is a two year exclusive agreement.
Leandro Barbosa says, "I can't wait to start broadcasting live from wherever I am
and show fans worldwide my day to day activities from Brazil or anywhere else. I
love being in touch with my fans and it doesn't get much better than live video
on your cell phone. What a great concept."
Forward-Looking Statements:
This release contains "forward-looking statements" within the meaning of Section
27A of the Securities Act of 1933, as amended, and Section 21E of the Securities
Exchange Act of 1934, as amended, and such forward-looking statements are made
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Reform Act of 1995. "Forward-looking statements" describe future expectations,
plans, results, or strategies and are generally preceded by words such as "may,"
"future," "plan" or "planned," "will" or "should," "expected," "anticipates,"
"draft," "eventually" or "projected." You are cautioned that such statements are
subject to a multitude of risks and uncertainties that could cause future
circumstances, events, or results to differ materially from those projected in
the forward-looking statements, including the risks that actual results may
differ materially from those projected in the forward-looking statements as a
result of various factors, and other risks identified in a company's annual
report.
Follow the new AppTech Corp on Twitter (@AppTechCorp)
Contact: AppTech Corp 321-208-4250 ir@apptechcorp.com
SOURCE AppTech Corp
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