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Saturday, 10/22/2011 8:56:31 PM

Saturday, October 22, 2011 8:56:31 PM

Post# of 5052
EMAIL ALERT that went out 10am Friday morning!

DTTO


$36M sales estimates for White Canyon 2011

WhiteCanyon hired Sebo in November of 2004 to help improve traffic and online sales. Sebo organized a full SEO strategy, including a new website build, design, affiliate marketing, PPC management, writing new content pages, press section, education section, product bundles, newsletters, and much more.
Read some of the case studies below to see how we increased WhiteCanyon sales and traffic by nearly 20 times!

Month Traffic
Oct 2004 7,000
Oct 2005 80,475
Oct 2006 117,883
Oct 2007 124,007
Oct 2008 148,758
May 2009 177,199

Sebo increased website traffic by 25 times – that's a 1,900% increase in website traffic

Sebo Marketing has been helping WhiteCanyon increase online sales for over five years. With systematic optimization and applying Internet marketing principles, we have helped WhiteCanyon increase online sales by over 1900%!

Put another way, WhiteCanyon currently has more sales in two days, than it used to get in an entire month! But these increases in online sales did not happen overnight or even after a few months. Only after we applied the correct Internet marketing principles were we able to see such improvements. It required countless changes and optimization tactics to PPC, SEO, affiliate programs, keyword rankings, average order values, and much more.

White Canyon's Online Revenue Speculation based on Detto's 2005 Press Releases and Sebo Marketing's Case Study.
Through the quarter ended September 30, 2005, WhiteCanyon recorded $609,000 of revenues and $256,000 of operating income, which represents an annualized revenue increase in excess of 65% over fiscal 2004.

This data is equal to $203K in revenues per quarter for 2005 // Equal to a projected $812K revenues for 2005 and Operating Income of $34qK // With estimated EBIT ofk$471K (58%2u)

Sebo Marketing claims to have increased White Canyon's Sales over the 5 years (ending 2009) by over 1900% which is roughly 72% per year (on avearge.

At the rate Sebo Marketing claims to have increased White Canyon's sales, the estimates would be as follows:
2004 $ 812,000
2005 $ 1,395,828
2006 $ 2,399,428
2007 $ 4,124,617
2008 $ 7,090,217
2009 $ 12,188,083 (according to Sebo Marketing)
2010 $ 20,951,315 (projected at continued 72% sales growth)
2011 $ 36,015,311 (projected at continued 72% sales growth)
2012 $ 61,910,319 (projected at continued 72% sales growth)
2013 $ 106,423,839 (projected at continued 72% sales growth)

If these numbers are accurate, White Canyon's online sales alone would account for $36 Million in Revenue for 2011 and a EBIT of $20.9 Million, assuming White Canyon has

maintained an operating cost of 42%

With these numbers, we can easily estimate White Canyon's Earnings at $18 Million for 2011 or an EPS of around $0.11 (based on the confirmed OS a/o 7.27.2011)

This company should be trading at a conservative to agressive P/E of 10-30; given an estimated EPS of $0.11, the continued sales growth of w2%/year, along with White Canyon possessing the WORLD's first and only NIAP certified software, and the fact that they have recently expanded to Australia, Algeria, France, Germany, Hong Kong, Italy, Morocco, The Netherlands, and the United Kingdom.

White Canyon Share Valuation based on $0.11 EPS and the following P/E

P/E Share Price
10 $1.11
15 $1.65
20 $2.22
25 $2.75
30 $3.33


===============================================================


DTTO/Fujitsu Connection

Eric Dixsaut (former Senior VP of Fujitsu-Siemens EMEA division)
named VP of White Canyon EMEA division in France.
http://www.linkedin.com/profile/view?id=4497951&authType=name&authToken=OG9p&locale=en_US&pvs=pp&trk=ppro_viewmore

Peter Polzer (former Senior Director of Fujitsu-Siemens EMEA Technology Solutions division) named VP of White Canyon EMEA division in Germany.
http://www.linkedin.com/profile/view?id=387108&authType=name&authToken=Tccb&locale=en_US&pvs=pp&trk=ppro_viewmore

Eric Dixsaut while with Fujitsu back in January registers the new european site for White Canyon www.whitecanyon.eu!

Name whitecanyon.eu
Registered 14 January, 2011
Expiry Date 31 January, 2012
Last update 14 January, 2011, 3:40 pm
Registrant Name Eric Dixsaut

After "hiring" these 2 execs from Fujitsu, Fujitsu comes out with the same technology that is patented by White Canyon and call it EraseDisk. Is this a coincidence, or is there something more to it in the works between White Canyon and Fujitsu? Another point to note is...The EraseDisk is developed and distributed only in the EMEA, out of the same division, in which Eric Dixsaut and Peter Polzer were high end execs!!!

Erasedisk is also being released out of the EMEA from this division Fujitsu Technology Solutions
The division in which Eric Dixsaut and Peter Polzer came from


Notice this part of DTTO subsidiary, White Canyon's new VP of EMEA

Eric Dixsaut
Senior Vice President Middle East, Africa and Turkey: Country Manager International Sales Regions - Fujitsu Siemens

Information Technology and Services
Managing Director : French speaking Africa / North & West Africa 2007 : Best profitability all over the company French speaking Africa best growth* + 23% (*IDC sources)Creation of two subsidiaries, and a North African Competence & Training CenterTurn over multiplied by two during the last three years

He has a history that would prove that he wasn't canned.. and also he's been known for growth / expansion.

http://ts.fujitsu.com/ps2/press/read/news_details.aspx?id=5493

One has to wonder why DTTO's new client list shows Fujitsu on there. We hire 2 of their top execs from the EMEA division, and months later Fujitsu releases new software called EraseDisk that does the exact same thing as DTTO's WipeDrive!



RUMOR - Buyout coming here (Fujitsu)


(typically the japanese co's send thier peeps over to run it for a few months before they tender they buyout offer to make sure everything is legit)




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