Marchex, Inc (MCHX)

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Marchex to Make Case for Call Advertising for Small Businesses at BIA Kelsey Small Business Summit
Press Release Source: Marchex On Monday September 19, 2011, 10:00 am EDT

SEATTLE--(BUSINESS WIRE)-- Today, Marchex (NASDAQ:MCHX - News) announced that Scott Greenberg, Senior Vice President of Business Development for Marchex, will present at the BIA Kelsey sponsored “The Summit for Small Business Advertising Solutions,” held in Denver on Sept. 20 - 21, 2011. Greenberg will discuss how the small businesses market is becoming “call-centric” in its digital advertising approach, placing greater focus and budget on driving incoming phone calls than on online clicks.

Greenberg will participate on the afternoon panel discussion on Sept. 20, called “Lead Generation Models for SMBs.” At the panel, he will present third-party data to show how small businesses prefer phone calls as the outcome of their digital advertising campaigns. He will also highlight the conversion and ROI data for small businesses utilizing digital call advertising to obtain new customers and drive new revenue.

“Small businesses create personal connections with consumers to win and retain them as customers, and the best, most cost-effective way to do this is through phone calls,” said Scott Greenberg, SVP of Business Development at Marchex. “In today’s mobile world, small businesses have the opportunity to efficiently use their limited marketing resources to drive quality phone calls from mobile consumers when they are ready to make a purchase decision.”

Greenberg will also discuss data from the recently announced Forrester Consulting study, commissioned by Marchex. This study included interviews with 101 small businesses and found that phone calls were the most valuable outcome from marketing spends regardless of channel. Greenberg will discuss how this study applies to small businesses and how adoption of digital call advertising can provide a significant boost for all small businesses.

About Marchex:

Marchex’s mission is to unlock local commerce globally by helping advertisers reach customers through the phone when they are ready to buy.

Our performance-based call advertising products, Marchex Call Connect and Marchex Call Analytics, are reinventing how businesses acquire and upsell new customers through phone calls. Our award-winning Small Business Solutions products empower businesses to efficiently monitor their online presence, communicate with their customers, and acquire new ones. Every day, our products support hundreds of thousands of advertisers and partners, ranging from global enterprises to local businesses.

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