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Re: gunballs post# 811

Thursday, 09/15/2011 8:47:53 PM

Thursday, September 15, 2011 8:47:53 PM

Post# of 1122
http://www.otcmarkets.com/edgar/GetFilingHtml?FilingID=8011096

Our Markets and Marketing to those Markets



The target markets for our future products are manufacturers, distributors and wholesalers in the home device, heating and cooling and automotive industries. Our initial marketing efforts will be limited to developing relationships with OEMs that have already been developed in those industries by our officers and establishing new OEM relationships and attending trade shows in the home heating, cooling, automotive industries. To date, our Chief Executive Officer has attempted to develop relationships with OEMs that he already had developed in the past through his position as Chief Executive Officer of General Automotive, as well as new relationships with other OEMs; however, no agreements, permanent arrangements or understandings have been reached between those OEMs and us.



Our Products

SenCer’s UltraTemp Technologies

Our future products are being developed using SenCer’s technology conveyed to us, “UltraTemp” and “UltraTemp-A and UltraTemp-C”, which are used to develop new ceramic fiber matrix composites that create surface bonds with metals and ceramics that are long-lasting and has been successfully tested to operate as high as 1800 degrees. UltraTemp, UltraTemp-A and UltraTemp-C produce a physical core structure and fiber physiology to allow a bond when coatings of high purity oxide and metals are replaced on the surface and co-fired with the composite. The flexibility of the technologies allows us to specifically tailor the composite and coatings and required shapes and reshapes to the specific needs of our prospective OEMs or other customers, including rapid design changes, without the need for costly hard tooling, which is possible through SenCer’s software based technologies.



Throughout our UltraTemp composite technologies we will attempt to provide the following properties to our future products:


• adhesion to a wide range of coatings to ensure long life;

• controlled pore size, which controls thermal properties;

• chemical inertness, which allows a range of chemical combinations to fit the individual needs of an OEM or other customers;

• stability at high operating temperatures;

• increased durability; and

• ability to be formulated into a wide variety of shapes, which provides OEMs with a precise and quick method to formulate and reformulate shapes, without the need for expensive tooling or retooling.

UltraTemp-C/ UltraTemp-A

The UltraTemp-C and UltraTemp-A technologies are new versions of SenCer’s core UltraTemp technology for OEM devices, which is composed of conductive layers well bonded to a composite thermal substrate. The UltraTemp-C and UltraTemp-A technologies are used to tailor specific OEMs devices for target markets. UltraTemp-C and UltraTemp-A has potential applications to high temperature clean furnaces, metal refining fixtures, heaters, sensors and igniters, thermal structures and fuel cells.
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Description of our Future Products


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Table of Contents

The following is a chart of each of our future technologies, the work that has been performed and the work to be performed


Technology Base Technology Accomplished to Date* To be Accomplished****
Igniter

UltraTemp-C

Proprietary Conductor


Early Working Prototypes

Successful Aging Tests

Cost Reduced Substrate

Synthesis of Proprietary Conductor


Final Package and Testing

OEM Tests

Certification Tests

Final Marketing
Oxygen Sensor

UltraTemp-A, UltraTemp-C**

Proprietary Electrolyte

Proprietary anode/cathode


Bench Designs for AC/DC Tests

Early Working Prototypes

Bench Testing Designs

Beginning Seal Development


UltraTemp-C electrolyte/anode/cathode materials layer design and development.

Further Seal Development

Package Development

Further Testing

Partnership Development
Fuel Cell

UltraTemp-A, UltraTemp-C

Proprietary Electrolyte

Proprietary anode/cathode


Early Working Prototypes

NY State Funded Engineering
Feasibility Study

Working Concept

Beginning Seal Development

Bench Testing Designs


UltraTemp-C electrolyte/anode/cathode materials layer design and development.

Further Seal Development
Package Development

Further Testing

Button Cell Test Fabrication***

Final Design

Partnership Development
Brake Pads UltraTemp-A
UltraTemp-C Concept Design/Build/Test
Partnership Development
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Table of Contents



* These technical accomplishments relate to testing and developing our Ceramic Composite, which was accomplished by SenCer prior to our inception. They were conveyed to us through the Technology License Agreement, which includes licensor technology relating in any way to the ceramic composite technology using the UltraTemp. Apart from our plan to use the Ultra Temp process and Ultra Temp A and Ultra Temp B to our future planned products oxygen sensors, fuel cells and brake pads, we have conducted no development of these future planned products. SenCer completed a funded engineering study of the potential for an UltraTemp fuel cell, the focus of which was primarily on an UltraTemp design. The study did not provide enough funding to complete a working prototype, however, a funded project from Oakridge National Laboratory lead to the fabrication of a prototype UltraTemp A fuel cell, which was successfully tested. SenCer did not incur any expenses regarding the foregoing. The focus now is on an UltraTemp C design, which we are attempting to develop capable of operating at lower temperature. The proof of concept or early stage prototype involves a fabrication of the device to ascertain chemical interactions and early stage performance. The final stage prototype involves a fabrication of the unit with final OEM specifications and tested under final stage requirements (CSA certification). The final stage device would have maximized thermal and chemical properties to achieve a long product life.

** As indicated previously, Ultra Temp is the actual process by which we make our fiber matrix ceramic material. Ultra Temp A and C are specific chemical versions produced by the UltraTemp process that are required for specific device manufacturing and as indicated above to be conveyed to us through the Technology License Agreement. For instance, an oxygen sensor can be made from Ultra Temp A or C, but not Ultra Temp.



*** Button cell test fabrication is a way to test cost, aging and performance of fuel cell layers on a simple 1 inch round disk and serves as a cost saving method for proof before building a complete unit.



**** The “To Be Accomplished” section refers to actual full devices to be fabricated from the base UltraTemp technology. UltraTemp-C has been tested with our igniter prototype and represents our attempt to improve performance over UltraTemp-A with respect to performance enhancements and lower temperatures of operation. UltraTemp C was conceived and partially developed during the NYSERDA program referred to above in footnote *; however, no working prototype of the fuel cell was made from UltraTemp-C, which we plan to accomplish.

Ceramic Igniter (Ceris)

A composite based hot surface igniter is being developed in our attempt to provide a lower cost, higher performance alternative to existing technologies. We will initially target home heating and appliance applications and then later focus on ceramic sensor and heater panel uses.

Ceramic Oxygen Sensor (Ceros)

We will attempt to develop a composite based oxygen sensor that is at a lower cost and higher performance for automotive, and home heating sensors. The development will be based upon a design that replaces expensive precious metal electrodes and attempts to perform with a higher output signal at lower process or engine temperatures.

Ceramic Oxide Brake Systems (Cerob)

We intend to develop composite based brake pads and assemblies in our attempt to produce lower heat infiltration into automobile rotors and calipers, which are the primary components of brake pads.

Ceramic Oxide Fuel Cells (Cerofc)

We plan to develop a solid oxide fuel cell which uses our bonding technology in our attempt to produce lower operating temperatures at higher power outputs for the fuel cell. The UltraTemp-C based fuel cell assemblies will incorporate high temperature power couplings designed for long life and an integrated gas seal based proprietary glass formula for hydrogen sealing.

We will brand the “Ceris”, “Ceros”, “Cerob” and “Cerofc” names to market our future products described above.


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