Wednesday, September 14, 2011 12:25:07 PM
Today : Wednesday 14 September 2011
Getting kids to become animated about healthy lifestyle habits is not always easy. Today Disney Consumer Products (DCP) announces an exciting new program to help equip parents and busy families with the tools they need to incorporate more of these habits into a busy schedule.
Disney Consumer Products (DCP) announces an exciting new program to help equip parents and busy families with the tools they need to incorporate more of these habits into a busy schedule. Through a series of weekly challenges over the course of 12 weeks, D-Lightful Living: Animate Your Daily Routine will give parents tips inspired by fun Disney-branded products on how to help motivate their families to make simple and easy changes. (Photo: Business Wire)
Through a series of weekly challenges over the course of 12 weeks, D-Lightful Living: Animate Your Daily Routine will give parents tips inspired by fun Disney-branded products on how to help motivate their families to make simple and easy changes like eating more fruits and vegetables, improving oral care habits and preparing for cold and flu season. Hosted on DCP's official Facebook page known as Disney Living, each week DCP will feature a video challenge from the "Go-To Mom," Kimberley Clayton Blaine — a mom blogger, child development expert and licensed child therapist. She will showcase simple tips and product suggestions to help other parents guide their kids toward a healthier lifestyle using products that feature their favorite Disney characters. The program will run weekly through the end of November.
"Encouraging children to incorporate health-minded changes, even small ones, into their daily routines is often frustrating for parents," said Blaine, a mom of two boys. "With help and inspiration from Disney-branded products that feature some of kids' favorite characters, moms and dads can inspire healthier habits that feel like fun and not a task.”
Beginning today, families can visit the D-Lightful Living page on Disney Living Facebook to find out information on each weekly challenge including tips from Blaine and information about relevant Disney-branded products to help succeed with each challenge. Parents can also download a checklist outlining all 12 weekly challenges and tack this up around the house to help track the family's progress. They can also join in the online forum to share their own tips toward healthier habits and enter to win a weekly Disney-branded product prize package. Through a sharing function, program participants are encouraged to let their Facebook friends in on all the action by inviting them to participate or working together to help each other meet their family's goals.
"From our nutritional guidelines to the 'Magic of Healthy Living' PSAs and programming, Disney has demonstrated an ongoing commitment to encouraging families to make better choices concerning their health and nutrition," said Embola Ndi, vice president of Food Health & Beauty, DCP. "The D-Lightful Living campaign gives moms meaningful ideas and product solutions to help her family make these better choices while also showing kids that Disney makes healthy living fun."
In 2006, Disney announced new food guidelines aimed at giving parents and children healthier eating options. Under these guidelines, Disney committed to using its name and characters on kid-focused food products that meet specific criteria, including limits on calories, fat, saturated fat and sugar. The guidelines also included a long-term target for balancing the licensed food portfolio such that 85% will be everyday foods with the smaller 15% comprised of special-occasion treats. DCP has achieved this goal in North America.
Editor's note: Product images available at http://bit.ly/D-lightfulLivingImages, no log-in required.
About Disney Consumer Products
Disney Consumer Products (DCP) is the business segment of The Walt Disney Company (NYSE:DIS) and its affiliates that extends the Disney brand to merchandise ranging from apparel, toys, home décor and books and magazines to foods and beverages, stationery, electronics and fine art. This is accomplished through DCP's various lines of business which include: Disney Toys, Disney Fashion & Home and Disney Food, Health & Beauty. Other businesses involved in Disney's consumer products sales are Disney Publishing Worldwide, the world's largest publisher of children's books and magazines, and www.DisneyStore.com and www.DisneyStore.co.uk, the company's official shopping portals. The Disney Stores retail chain, which debuted in 1987, is owned and operated by Disney in North America, Europe, and Japan For more information, please visit Disney Consumer Products or follow us at www.YouTube.com/DisneyLiving, www.Facebook.com/DisneyLiving and www.Twitter.com/DisneyLiving.
About Disney Magic of Healthy Living
Through the Magic of Healthy Living initiative, Disney is partnering with parents in their quest to raise healthy, happy kids. With entertaining content, useful tools, and engaging experiences, the program reinforces the work of parents and inspires kids by making healthy lifestyles simple and fun. Magic of Healthy Living builds on the landmark nutritional guidelines Disney introduced in 2006. For more information, please visit: www.disney.com/TRYit.
http://ih.advfn.com/p.php?pid=nmona&article=49160699&symbol=DIS
Recent DIS News
- Nike Shares Surge 7% Pre-Market as Elliott Hill Becomes CEO; FedEx Shares Tumble 13% After Profit Miss • IH Market News • 09/20/2024 10:02:58 AM
- Intel Secures $3.5 Billion Subsidy, Stellantis Backs EU Emissions Targets, BP and Apollo Reach $1 Billion Deal • IH Market News • 09/16/2024 10:03:27 AM
- GameStop plunges 11% on stock offering, DJT drops post-debate, GSK fails shingles vaccine trial • IH Market News • 09/11/2024 10:25:41 AM
- Dell, Palantir, and Erie Will Be Added to the S&P 500; Boeing Avoids Strike; Apple Event Takes Place Today • IH Market News • 09/09/2024 10:05:35 AM
- Broadcom Down 10% Post-Earnings, UiPath Up 8%; Qualcomm Eyes Intel Assets; Salesforce Acquires Own Company • IH Market News • 09/06/2024 11:59:00 AM
- Qualcomm Develops Mixed Reality Glasses; Verizon to Boost Dividend, Eyes Acquisition; Samsonite Plans US Dual Listing • IH Market News • 09/05/2024 10:11:35 AM
- DIRECTV College Football Fans Sidelined by The Walt Disney Company on Opening Weekend to Force Them to Buy Other Disney Channels and Services • PR Newswire (US) • 09/01/2024 11:05:00 PM
- Big Lots Falls 27%, Considers Bankruptcy; DraftKings Acquires Simplebet, Berkshire Hits $1 Trillion • IH Market News • 08/29/2024 10:06:50 AM
- Futures Pointing To Modestly Lower Open On Wall Street • IH Market News • 08/27/2024 01:09:07 PM
- U.S. Index Futures Edge Higher, Oil Prices Dip • IH Market News • 08/27/2024 09:37:02 AM
- Apple Names New CFO, Sony Hikes PS5 Price in Japan, Santander Launches Share Buyback • IH Market News • 08/27/2024 09:35:22 AM
- Dow Sets New Record Closing High But Nasdaq, S&P 500 Give Back Ground • IH Market News • 08/26/2024 08:44:00 PM
- Schwab and Snowflake Retreat in Premarket, WeRide Postpones IPO, Halliburton Cyberattack, McDonald’s Instagram Hack • IH Market News • 08/22/2024 09:37:42 AM
- The Walt Disney Company Board Names James P. Gorman as Succession Planning Committee Chair • Business Wire • 08/21/2024 08:15:00 PM
- Walmart Sells JD.com Stake, Microchip Suffers Cyberattack, Union Pacific Warns of Strike in Canada, and Latest News • IH Market News • 08/21/2024 12:12:11 PM
- Berkshire Reduces Stake in BofA, Hawaiian Airlines Soars 10%, Paramount Receives $4.3B Offer, and More • IH Market News • 08/20/2024 09:56:02 AM
- FuboTV Soars 12% After Venu Sports Block, Goldman Sachs Lowers U.S. Recession Odds, BHP Ends Chile Strike • IH Market News • 08/19/2024 09:28:19 AM
- Deutsche Bank Faces Shareholder Backlash, Bank of America Sponsors 2026 World Cup, Quanterix CEO Buys More Shares • IH Market News • 08/16/2024 10:03:21 AM
- Disney Names Adam Smith Chief Product & Technology Officer, Disney Entertainment & ESPN • Business Wire • 08/15/2024 07:06:00 PM
- Starbucks Rises 3%; Disney Unveils New Films and Expansions; Uber CEO Questions Tesla Robotaxi Viability, and More • IH Market News • 08/12/2024 09:46:16 AM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 08/09/2024 08:33:36 PM
- TSMC July Revenue Surges 45%, Nasdaq Accelerates Penny Stock Delistings, Moody’s Downgrades Intel to BAA1, and More • IH Market News • 08/09/2024 09:44:44 AM
- Jobless Claims Data May Lead To Initial Strength On Wall Street • IH Market News • 08/08/2024 01:06:34 PM
- Intel Sued by Shareholders; JPMorgan Raises Chance of Recession; Roblox Blocked in Turkey; Micron Resumes Share Buyback • IH Market News • 08/08/2024 09:48:43 AM
- U.S. Stocks Move Back To The Downside After Initially Extending Yesterday’s Rebound • IH Market News • 08/07/2024 08:56:08 PM
VHAI - Vocodia Partners with Leading Political Super PACs to Revolutionize Fundraising Efforts • VHAI • Sep 19, 2024 11:48 AM
Dear Cashmere Group Holding Co. AKA Swifty Global Signs Binding Letter of Intent to be Acquired by Signing Day Sports • DRCR • Sep 19, 2024 10:26 AM
HealthLynked Launches Virtual Urgent Care Through Partnership with Lyric Health. • HLYK • Sep 19, 2024 8:00 AM
Element79 Gold Corp. Appoints Kevin Arias as Advisor to the Board of Directors, Strengthening Strategic Leadership • ELMGF • Sep 18, 2024 10:29 AM
Mawson Finland Limited Further Expands the Known Mineralized Zones at Rajapalot: Palokas step-out drills 7 metres @ 9.1 g/t gold & 706 ppm cobalt • MFL • Sep 17, 2024 9:02 AM
PickleJar Announces Integration With OptCulture to Deliver Holistic Fan Experiences at Venue Point of Sale • PKLE • Sep 17, 2024 8:00 AM