Star Nutrition Inc. (fka STAU)

[sl62]

STAU~ DD a/o 8/21/11 & from iBox

HIGHLIGHTS OF NEW AUGUST 19 FINS RELEASE COVERING JAN - MAY 2011

STAU~ Fin breakdown comparison.

MAJOR sales traction in 2011 through first 5mo. Already surpassed all of 2010 BY MAY with a higher Gross Profit and significantly higher margins. Gross profit already vying for last years Gross Sales number. Impressive. Why has this happened? Answers are in iBox and all the exposure STAU has gained this year. 2011 has been fruitful to say the least and much more has even happened beyond May. It's not out of the realm to believe STAU could log a $1MM top-line 20ll...

*STAU FINANCIALS HIGHLIGHTS


Jan - May 2011 (5Mo)

Gross Sales = $244,244
Gross Profit = $164,340
Net Income = $55,889
Profit Margin = ~67.5%


http://www.otcmarkets.com/otciq/ajax/showFinancialReportById.pdf?id=58499


Jan - Dec 2010 (12Mo)

Gross Sales = $239,025
Gross Profit = $113,407
Net Income = $47,558
Profit Margin = ~47.5%

http://www.otcmarkets.com/otciq/ajax/showFinancialReportById.pdf?id=53808


*CEO Q/A UPDATE ON REVENUES TO-DATE a/o 8/19/11

"Our Goal for 2011 was $500k, we only collected 18K in January of 2011 and our big month was April at $98K. As of yesterday, we have collected roughly $420K."


"Military expo, World games, Outdoor retailer, Lacrosse tournament, World IDEA personal trainers expo, Crusher bike event and more, produced retail buying and set us up for wholesale purchases the next few months. We sell the fruits of these efforts 6 to 8 weeks following events. The Military expo was first and we just received an order for 600 pairs of hikers from the National Guard 8 weeks after the event. We picked up several new reps and got rid of a couple reps who were not working. Summer is generally a slow retail time and yet we maintained at least 50K per month in sales, much of this was due to expo sales."

Here we see with ~$500K Revenues already in by August, the company has nearly already exceeded entire 2011 projection now with still 4.5mo to go and much more product/media exposure has been set-up in July and August. With current traction on pace for a blisering ~$1MM 2011 here... with many irons hot in the fire.

OTHER Q/A HIGHLIGHTS

"We have a new medical distributor, VRP inc, and complimentary products , but they told me this week I cannot PR their company. That is why I put their info on our information sheet so it is public knowledge. They have ordered $16k in products in the last 20 days and it's growing."


"Expansion.......Yes.......we have not signed the contracts yet. We have at least 8 countries we are working with at this moment. Global expansion is a huge part of our business plan, which is one reason Jose Mejia was asked to come on as a BOD. He has a huge international portfolio of business associates and has already put us in contact with some of the largest distributors in the world! He is on the BOD of one of the most respected research Universities in the US, we will try and pursue this asset.


*OTC BEGAN UPDATING STAU TICKER INFO ON AUGUST 19, 2011
New Descriptions, Officers, SS and other now in progress. Soon STOP sign will be lifted now with the goal of becoming PC status.

http://www.otcmarkets.com/stock/STAU/company-info



OTHER STAU HIGHLIGHTS FROM iBOX

*INCREDISOCKS NOW SELLING ON AMAZON.COM a/o AUGUST 2011...

Approval was finally gotten since April and listing has now begun. Previously the Incredisoles products were the only STAU listed through Amazon.com proper.

The process for becoming approved for a retailer to sell items on Amazon.com is not simple and requires diligence in conforming to their requirements and obtaining final approval.

http://www.amazon.com/s/ref=nb_sb_noss?url=search-alias%3Daps&field-keywords=incrediwear&x=0&y=0



*Star Nutrition Expands Incrediwear Product Line With All-New Sleeves, Socks, Shorts and Shirts

August 12, 2011 13:29 ET

New Additions Include Cycling, Snowboarding & Ski Socks, Shoulder, Shin & Forearm Sleeves and Sports Shirts and Shorts

http://www.marketwire.com/press-release/star-nutrition-expands-incrediwear-product-line-with-all-new-sleeves-socks-shorts-shirts-pinksheets-stau-1549162.htm

CHICO, CA--(Marketwire - Aug 12, 2011) - Star Nutrition, Inc. (PINKSHEETS: STAU), a California-based diversified health and wellness industry firm, has announced the addition of seven new products to their popular Incrediwear line of apparel. The line now includes cycling socks, snowboarding and skiing socks, forearm/shin and shoulder sleeves, as well as sports shirts and shorts. All the products are woven with ingredients that release negatively charged anions that increase circulation and aid in recovery time.

"We're very excited to bring a range of new products to market that will improve athletic performance and help people recover and heal faster," said Dr. Jackson Corley, CEO of Star Nutrition. "In testing these products, people told us they felt better in as little as 20 minutes. Others simply wore them to sleep and said they woke up feeling better than ever. Regardless of your routine, we know end users are going to benefit from these new products."

The new Incrediwear products were tested using Laser Doppler, which showed up to a 17% increase in blood flow and blood speed. Increased blood flow translates into increased oxygen to the muscle, which decreases fatigue and enhances performance. In addition, the new products absorb 92% of body odor in a 24-hour period, so the garments can be worn for days without the associated smell.

About Star Nutrition, Inc.
California-based Star Nutrition is a publicly traded company (PINKSHEETS: STAU) that prides itself on providing innovative, over-the-counter health care products. The company's products include Incredisocks, Rx Diabetic socks and Incredibraces. Its mission is to focus on producing products that will enhance the lives and wellness of its customers.

For more information visit StarNutrition.com or Incrediwear.com.

Join the Incrediwear community at Facebook.com/Incrediwear and @Incrediwear.
Contact Information

*

Contacts:

Investor Relations:
Star Nutrition, Inc.
Dr. Jackson Corley
866-412-STAR
Email Contact

Media Relations:
Large Media, Inc.
Micah Warren
[phone]
Email Contact


*Star Nutrition, Inc. (STAU) - Veteran Business Leader Jose Mejia Appointed to Star Nutrition's Board of Directors

August 18, 2011

http://www.marketwatch.com/story/veteran-business-leader-jose-mejia-appointed-to-star-nutritions-board-of-directors-2011-08-18?reflink=MW_news_stmp

CHICO, CA, Aug 18, 2011 (MARKETWIRE via COMTEX) -- Star Nutrition, Inc. (pinksheets:STAU), a California-based diversified health and wellness industry firm, announced today that Jose Mejia has joined the company's board of directors. Mejia, an entrepreneur who has been a key component of numerous major mergers and acquisitions, will bring his vast business experience and acumen to Star Nutrition as the company's Incrediwear line continues to grow at a rapid pace.

"As a hard-working, self-made business leader, Jose is the epitome of the American dream," said Star Nutrition CEO Jackson Corley. "He's worked for everything that he's achieved and through his tremendous successes, he's developed an incredibly diverse and thorough understanding of how companies can develop and achieve their goals worldwide. His unique perspective and insight are a welcomed addition to our board of directors."

Mejia is currently the Senior Vice President, Business Capability Enablement Group, for Juniper Networks, a $4 billion global network infrastructure, software and services company. Previously, he was the Chairman and CEO of Medis Technologies, which produced and marketed the world's first commercially available, portable fuel cell. He has also held management positions with Lucent Technologies, Nortel Networks and Ford Motor Company.

Mejia earned his MBA in Finance and Operations Research from Duke University's prestigious Fuqua School of Business where he now serves on the Board of Visitors.

"I recently had the opportunity to use some of Star Nutrition's products and have since provided them to many of my friends and family. I cannot wait to see how Incrediwear will make the lives of so many people better and healthier," Mejia said. "I have always enjoyed helping a great company scale and solve complex problems. I am extremely excited to use my worldwide experience to help Star Nutrition take advantage of its huge potential."

Incrediwear products couple proven health benefits with extreme comfort. Because of their anion technology, the products increase circulation, regulate temperature, are antimicrobial and wick away moisture.

About Star Nutrition, Inc. California-based Star Nutrition is a publicly traded company (pinksheets:STAU) that prides itself on providing innovative, over-the-counter health care products. The company's products include Incredisocks, Rx Diabetic socks and Incredibraces. Its mission is to focus on producing products that will enhance the lives and wellness of its customers.

For more information visit www.StarNutrition.com or www.Incrediwear.com .



Contacts:

Investor Relations:
Star Nutrition, Inc.
Dr. Jackson Corley
866-412-STAR
Email Contact

Media Relations:
Large Media, Inc.
Micah Warren
215-825-7669
Email Contact

SOURCE: Star Nutrition


*August 16, 2011 - Star Nutrition, Inc. (STAU) - New Feature Write-up on BIKERADAR.COM
http://www.bikeradar.com/road/news/article/shimano-ultegra-wheels-and-selle-san-marco-concor-saddle-just-in-31280""=""; rel="nofollow" target="_blank">http://www.bikeradar.com/road/news/article/shimano-ultegra-wheels-and-selle-san-marco-concor-saddle-just-in-31280"; rel="nofollow">http://http://www.bikeradar.com/road/news/article/shimano-ultegra-wheels-and-selle-san-marco-concor-saddle-just-in-31280


*TRIATHLETE EUROPE ARTICLE WRITE-UP JULY 14
http://triathlete-europe.competitor.com/2011/07/14/effective-exercise-with-incredisocks/


* July 2011 - Well-respected publication HSI (Health Sciences Institute) releases major write-up on Incrediwear and its technology for their August 2011 Issue. Notable at the bottom of the article are several research and manufacturing references that offer HSI readers proof of claims
http://hsionline.com/2011/07/25/incrediwear/



*July 26, 2011 - Major UK-based runners' online zine/portal RUN247 begins featuring Incrediwear products both on main page and as a clickable feature link
http://www.run247.com/index.html
http://www.run247.com/articles/article-1498-introducing%3A-incredisocks.html

*August - Incrediwear on runbritain.com
https://www.runbritain.com/weekly-news/2011-08-01/?page=4



*June 21, 2011 - Star Nutrition, Inc. (STAU) Names Matt Itamura as National Sales Director for Incrediwear
http://www.marketwatch.com/story/star-nutrition-names-matt-itamura-as-national-sales-director-for-incrediwear-2011-06-21?reflink=MW_news_stmp


*June 3 & 4, 2011 - Star Nutrition, Inc. (STAU) attended a "by special Invitation-only" EXPO to DISPLAY ITS PRODUCT LINES directly to elite "decison-maker" members of the UNITED STATES MILITARY
http://www.incrediwear.com/about/newsletters/may2011.html


**Blogger Review
http://blog.stack.com/2011/08/17/stay-fresh-and-clean-with-incredisocks/ - (8/17/11)


**B&M Retail Locations
http://www.incrediwear.com/locations/index.html (For B&M Listings)


**Online Retail Locations
http://www.luckyvitamin.com/m-1603-incredisocks

http://www.phmiracleliving.com/p-568-incredisocks-below-ankle-athletic-fit.aspx

http://www.amazon.com/s/ref=nb_sb_ss_c_1_12?url=search-alias%3Dhpc&field-keywords=incredisoles&sprefix=incredisoles

http://www.shoebuy.com/incredisoles-insoles/221021

http://www.multisupplements.com/7-27-3390-product-body-brace.html?choixDevise=4

http://www.multisupplements.com/1-27-3386-product-knee-brace.html?choixDevise=1


**New Retail Catalogs in 2011

http://www.aerostich.com/bamboo-charcoal-socks.html

http://www.vermontcountrystore.com/products/Health/Home-Medical/incredibraces-knee-support-ankle-support.html?evar3=browse


**Canadian Web Presence

http://www.incrediwear.ca/


**Canadian Agency Wholesale Rep (LJ Shaffer Agency, Cotton Candy - Vancouver)

http://www.linkedin.com/pub/larry-shaffer/1/414/481

http://www.cottoncandy.ca/


U.S. & Canada Retail Sales
Phone: [phone]
E-mail: [e-mail]
http://www.incrediwear.com/
http://www.incrediwear.ca/
http://twitter.com/#!/Incrediwear


**How Incrediwear technology works
http://www.youtube.com/watch?v=6HW0TO55Qvk&feature=related


**Testimonials
http://www.incrediwear.com/testimonials/index.html

http://www.braceability.com/review/product/list/id/635/category/87/ - (7/29/11)

http://www.yelp.com/biz/incrediwear-chico - (8/16/11)

*SS
Float
810,383,536 a/o Oct 20, 2010

Outstanding Shares
5,702,374,309 a/o Aug 19, 2011

*Note: 70% of O/S are owned by the 3 founders. Shares are restricted and if any were sold, only 1% could be sold per founder per quarter.
70% OF 5.7B O/S = 3.99B ARE RESTRICTED

Authorized Shares
7,000,000,000 a/o Aug 19, 2011 (SAME original 2010 start-up figure)

http://www.otcmarkets.com/stock/STAU/company-info