Local Corp (LOCM)

[Frankiy]

The facts : Excellent Technology of Local.com

First: Proprietary Organic Search Results

• 7 patents issued, 11pending in local/mobile/Octane/Krillion

• Lucene core

• Multiple databases with millions of SMB listings to validate business information

• We crawl the web and use our proprietary Keyword DNA™ + web indexing algorithms to generate all our search results


Second: Local Ad Exchange & Feed Management

• Ingest real-time ad and data feeds from multiple partners

• Syndicates those feeds to over 100,000 sites

• Provisions O&O and Network ad inventory for internal sales force, private label, agency and channel partners

Source: Presentation from May 2011
http://ir.local.com/phoenix.zhtml?c=181515&p=irol-IRHome

• Four acquisitions in past twelve months

• ‘Startups’ that require some near-term investment in order to drive future organic growth

• Significantly broaden product and technology portfolio in order to diversify traffic and revenue concentrations


First: Aquisition in Social/Group Buying Spreebird

• Launched May 2011 • Acquired

• A fully featured group-buying distribution platform

• Personalization engine driving enhanced user experience

• API, RSS, widget syndication for our regional media network and planned partners


Second: SEO/Hosting & Content Development ? Octane

• Acquired July 2010

• Highly scalable geocategory domain acquisition

• Automated website hosting & management features

• Content marketplace for the procurement, creation, payment and management of custom local content


Third: Display Rich Media ? Rovion

• Acquired May 2011

• Rich media ad management and serving platform

• Automated creation, production management and serving of ads

• Rovion ‘in-person’ video unit

• Green screen studios & network


Fourth: Real-time Product Inventory Krillion

• Acquired May 2011

• Pulls real-time product inventory directly from manufacturers

• In store pick ‘up now’ pricing

• Product-based search results