Winning Brands Corporation (WNBD)

[just_an_ant]

Here is a sample of a plan

taken from history

for illustration purposes I'll use Jones Soda

http://www.jonessoda.com/files/about.php

Utilizing its experience and knowledge gained in the distribution industry, JONES decided to create and distribute its own brands. In 1995, JONES created two brands of its own: WAZU Natural Spring water, launched in April 1995 and Jones Soda, launched with six flavors in January 1996. Jones Soda has been recognized and awarded for its unique packaging that features constantly changing labels that are generated and submitted by its consumers. In 2000, Jones Soda Co. launched its own version of an energy drink, named WhoopAss. The following year, in 2001, Jones Soda Co. launched 6 flavors of Jones Juice. See Jones Flavor Evolution for more information

1. Distribution of Jones Soda began with what we call our "alternative distribution strategy." Jones Soda Co. placed it own coolers, bearing their signature flames, in some truly unique venues, such as skate, surf and snowboarding shops, tattoo and piercing parlors, as well as in individual fashion stores and national retail clothing and music stores. 2. Following the execution of the alternative distribution strategy, Jones began an up and down the street "attack" of the marketplace; this time placing product in convenience and food stores. 3.Finally, the company began to achieve larger chain store listings with companies such as Starbucks, Panera Bread, Barnes & Noble, Safeway, Target, Cost Plus, Meijers, Winn-Dixies stores, Albertson's, and 7-Eleven stores.

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Lets look at its chart from 1999 to 2007 (period covered by the above)



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What was the 'turning point'?

Finally, the company began to achieve larger chain store listings with companies such as Starbucks, Panera Bread, Barnes & Noble, Safeway, Target, Cost Plus, Meijers, Winn-Dixies stores, Albertson's, and 7-Eleven stores.

- this was in the USA!

WNBD early on had focused WC 1000+ attention to the paint department (mostly Canada, with some USA exposure); over past two years this has expanded to grocery/drug/convenience/auto etc as well as some seed starts in other countries non North American (Australia/New Zealand, South Africa/Ghana, Serbia/etc.)

It has greatly improved many things the past two years (discussed elsewhere in other posts).

Just over the past six to nine months it has started to achieve larger chain store listings in USA (but not yet on the shelves - Duane Reade (Walgreens - Manhattan NY); Lowes - 3 test store in Ohio, Home Depot.com - online, and pending Sam's Club)....

If it is able to nurture and 'grow' these in USA over the coming months in addition to good start with Do It Best (compliment Lancaster Distributing inroads into locally owned hardware/paint stores), I for one like the odds for things to improve.

In the scheme of things, only a very small percentage are aware of WNBD and what it is embarking on (at this stage)....part of reason for its current PPS..but that also provides folks opportunity (it also gives some heartburn though lol).