Intertainment Media Inc (ITMTF)

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Comment from Saas Technology CEO on Globe and Mail article.

http://www.theglobeandmail.com/globe-investor/investment-ideas/features/vox/translating-intertainments-web-story-sell-now/article2004572/comments/

SaaSCEO
6:09 PM on May 1, 2011
Let me introduce myself. I am the CEO ofSaaS Technologies Inc. I am the creator of the baseline technology thatwith the partnership and leadership of David Lucatch and the managementat Intertainment Media Inc., became the Ortsbo technology platformspecifically mentioned in this article. As such, I have a few things tosay regarding this article.
First off, this journalist attempted tocontact me through an email sent through a feedback submission for oneof our Database products, completely trying to circumvent Intertainmentand proper due diligence.

I was so suspect of the mannerand content of this email, I contacted INT CEO David Lucatch immediatelyand learned that Milstead had just contacted INT directly for comment.
Iam glad that I chose not to participate further as subsequent toreading this article, I found that this reporter has a questionabletrack record and has provided questionable advice through historicalresearch.

First, let’s make this clear. SaaS Technologiesdoes not have a website. We do have product based websites for some ofour technologies such as DataExchange, and Ortsbo for that matter. Ourcompany is a privately held R&D company that engages strategicpartners for the commercialization of our products. An excellent segueto Intertainment.

To Be Con't...
SaaSCEO
6:10 PM on May 1, 2011
Intertainment Media Inc. and SaaSTechnologies Inc. entered into an agreement in July of 2010. Thestructure of this deal was, and is, a novel approach which creates apartnership through the commercialization process. The model reducesrisk and costs, while maximizing the distribution of wealth for allstakeholders upon success. This approach has resulted in a minimized,shared cost structure and profit sharing model that replaces traditionalVC and Angel Investing. Not only is this new approach better for allparties, it is a repeatable process! I expect to see many emergingtechnologies introduced to consumers and businesses alike byIntertainment Media Inc. using this model.

Thiscommercialization process is innovative, responsible and in my opinion;ingenius! The model will attract many more technology producers likeSaaS Technologies Inc. in the years to come. To try and discreditIntertainment for taking this approach is ridiculous, as are the claimsthat Intertainment “Licenses” the Ortsbo technology and does not own it.As the man who signed the agreement, let me say very clearly –it isultimately NOT a traditional licensing agreement.

In fact,the model is exceptionally low-risk for stakeholders. In the event theproduct is not successful, Intertainment is not left holding anexpensive piece of technology with little to no value – and the softwareproducer is not stripped of their product. The model is the equivalentof “Try before you buy” for Intertainment stakeholders.

Intertainment has announced that it has acquired a 74% interest in thetechnology to date. Intertainment Media’s technology acquisition modelsuccessfully distributes wealth in a manner that is positive and fairfor all parties; unlike VC models. I have found my engagement withIntertainment Media Inc. to be very rewarding, and a positive experienceacross the board. Together, Ortsbo is a technology with global reachand extensive revenue generating possibilities which both Intertainmentand SaaS Technologies are mutually exploring and pursuing in anassertive manner.

I can’t think of a more fiscallyresponsible model for all stakeholders. This model is going to changethe face of emerging technologies as it is structured to providetechnology entrepreneurs with the tools they need to commercializetechnology; whether that be financing, or a strategic partnership with astrong marketing, branding and media expertise. SaaS Technologies Inc.has many more innovative, global technologies to commercialize and Ilook forward to repeating this very exciting success, in a proven andexciting model for the commercialization of emerging technologies withIntertainment.

2 of 3 ... To be Con't
SaaSCEO
6:11 PM on May 1, 2011
In working with Intertainment Media Inc.CEO David Lucatch and his management group I have found their unique andinnovative business style refreshing, responsible and rewarding. Thelevel of dedication and commitment shown for partners, shareholders,vendors and customers alike has been outstanding. Further, theforesight, vision and integrity of the leadership is both admirable andcontagious! I have in every instance been impressed with INTmanagements’ ability and commitment to deliver. Intertainment needs tobe celebrated as a great Canadian success story.

3 of 3. Post Completed.