Thursday, March 10, 2011 3:44:57 PM
Just finished a DSM Campaign for Sony. I believe the Client was Fiat.
~ They had 5,000 Entrants that generated 10,000,000 Engagements.
~ Those 10 MM Engagements created 5-Billion Impressions.
~ 5-Billion Impressions in Banner Ads would have costs [I think he said, someone else clarify if this is incorrect] $25 Million in Advertising.
The campaign was very successful.
A major Social Game will be released in April. Another in June. The one in June will be distributed with/on Facebook.
They had a meeting before the presentation "at lunch" as it was alluded to. Don't know what was said there but no doubt they spoke of many things relative to QPSA and its future.
Anyone who wants to listen can hear the conference call at: http://www.wsw.com/webcast/wedbush16/qpsa/ for the foreseeable future.
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