Tuesday, March 08, 2011 8:08:49 PM
http://gtxcorp.blogspot.com/2011/03/2-way-gps-location-based-services-will.html
Nearly everyone in the US (308,400,408) has a mobile phone. A rapidly growing number (50,000,000) have smartphones enabled with GPS to enable Location Based Services (LBS)
The worldwide market for smartphone payments will grow to $633.4 billion by 2014, up from $68.7 billion in 2009, according to a new report by Generator Research. Meanwhile, mobile payment users will grow 600 percent, to 490 million in 2014 from 81.3 million last year. Using your phone or your phone number to exchange money is convenient for everyone but especially the “under-banked.” LBS provides marketers with the option to target opportunistic messages based on your proximity to their location in real time promoting both convenience and impulse driven purchases.
An LBS requires five basic components: the service provider's software application, a mobile network to transmit data and requests for service, a content provider to supply the end user with geo-specific information, a positioning component (see GPS) and the end user's mobile device. By law, location-based services must be permission-based. That means that the end user must opt-in to the service in order to use it. In most cases, this means installing the LBS application and accepting a request to allow the service to know the device's location.
Although location-based services have been around since 2000, they have mostly been used in commerce with a subscription-based business model. The release of Apple's 3G iPhone and Google's LBS-enabled Android operating system, however, has allowed developers to introduce millions of consumers to LBS. According to the 2008 fourth-quarter report from Nielsen Mobile, a division of The Nielsen Company, location-based services account for 58 percent of the total downloaded application revenue for mobile phones in North America.
As recently stated in MacWorld, you can find apps, both free and paid that will point you in the direction of pretty much everything--the beloved Golden Arches, the nearest leash-free dog park or even your BFF’s with GTX Corp’s LOCiMOBILE people tracking apps. And if you're concerned about oversharing your info, you'll find customizable options for who you share your information with and at what time you do so.
POSTED BY GTX CORP AT 1:59 PM
LABELS: 2 WAY GPS, GPS TRACKING APPS, GTX CORP, GTXO, LOCATION AWARE SOCIAL NETWORKING, LOCIMOBILE, PATRICK BERTAGNA, PERSONAL LOCATION SERVICES, PLS, SMARTPHONES
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