Energy Revenue America Inc (ERAO)

[riverandfold]

Full Consolidated DD – NVSR – NavStar Technologies, Inc.
www.navstarinc.com

Share Structure – as of Dec 31, 2010
Authorized: 100,000,000
Issued/Outstanding: 16,000,000
Restricted: 7,000,000
Tradable Float: 9,000,000

Recent Trading action:
This Float is so small and is slowly being locked up by shareholders. L2 extremely thin. The investor base is growing and the LONG contingent will not be budging with their shares due to the HUGE revenue potential of this company. Current valuation estimates range from $0.10 to $0.15 pps before even considering the EOBR opportunity.

Evidence of the scarce amount of shares available was seen on Feb 17th as the price saw a low of 0.033 just after the opening bell and reached a high of $0.10 on just 577,264 shares traded. The Volume has picked up over the past couple of weeks and the pps has recently seen retracement back as some profits are being taken. This explosive nature is expected to be seen again in the near future as the company advances their marketing efforts and the shareholder base continues to grow.

NavStar’s Sales Focus Summary
One of the primary focuses of NavStar’s sales efforts will be the trucking, delivery and services industry. Anyone that has to be on the road and make multiple stops and wants to be productive (not getting lost) and save fuel. The NavStar product development concept and current features and functionality will allow us to sell into this huge market.

The following is a high level view of this market opportunity:
20 million fleet vehicles
25 million field service techs and drivers
15 million mobile sales force employees


NavStar’s Product Line:
Click here for NavStar’s Full details on their enhanced product line:
http://www.navstarinc.com/VoiceNavigator/Index.asp?IdS=000330-640BFD0&x=010|110&~=
- Electronic On-Board Recorder (EOBR)
- Vehicle/Portable Asset Tracker (VAT)
- Personal Asset Tracker
- Software Services

The most exciting and explosive potential of these product lines is the EOBR market opportunity.

Electronic On-Board Recorder (EOBR)

NavStar's NSTRAK EOBR unit is fully compliant with all Federal Motor Carrier Safety Administration (FMCSA) regulations to date. The unit will eliminate the need for written driver logs and minimize the risk of inspections. The DOT is currently giving Trucking companies incentives to switch to EOBR devices.

The NavStar EOBR is mounted to the dashboard of the vehicles and connects with the engine. Information gathered from the engine, along with the GPS monitoring the unit provides, will give users an accurate display of the vehicles activity, and will be compliant with FMCSA regulations pertaining to the accurate recording of the drivers Hours of Service (HOS). The unit will transmit required data to a secure server for the Trucking companies to monitor, and the software provided by NavStar will fulfill all HOS regulations. The indiviual unit will also be able to send, or print, driver log books required for FMCSA HOS inspections.

Since the unit will have GPS capabilities, it will also be able to assist the company in managing the costs assoicated with the operations of their vehicles and fleets. The company will be able to monitor the drivers activities and manage changes that might result in better gas mileage and other cost saving factors.

Other benefits include asset tracking, and vehicle recovery. The use of NavStar's EOBR units will greatly enhance the recovery of stolen vehicles and/or merchandise.

NavStar Technologies - Market Research Report (Sept 2010) A MUST READ!!

http://www2.marketwire.com/mw/frame_mw?attachid=1376770


EOBR Market Penetration Revenue Potential (Conservative estimates)
Based on conservative 16 Million Commercial Trucking Fleet Vehicles (estimated to be as high as 20M vehicles)



This Revenue Summary only includes US Trucking Fleets - Government Legislation is also targeting all Commercial Bus Fleets in the US and does not consider the global demand for this type of hardware/software that will likely spread once adopted in the US.
Yes, that’s 1/10th of 1% market share would produce over $17M in Revenues. NavStar Management’s initial focus is to capture 1% market share ($176M Revenues) initially by targeting small to medium trucking fleets with growth plans in place to capture additional market share in the future


EOBR Mandated Industry Storyline:

US Government is continuing to put pressure on the trucking industry to improve driver/carrier safety to enhance the overall safety of the roads for the general public. Government Legislation mandating EOBR usage is under way

Hours-of-Service (HOS) Proposed Rulemaking (This will require a way to enforce the regulations…aka EOBR’s)
http://www.fmcsa.dot.gov/rules-regulations/topics/hos-proposed/hos-proposed.aspx
DOT Issues Proposed Rule Requiring Electronic On-Board Recorders for Interstate Commercial Truck and Bus Companies
http://www.fmcsa.dot.gov/about/news/news-releases/2011/EOBR-Cornell-University-press-release.aspx

Other related articles on the pending requirement for EOBR technology
http://www.thetrucker.com/News/Stories/2010/1/7/AsEOBRmandateCSA2010loomon-boardtechnologytakescenterstage.aspx
http://www.fmcsa.dot.gov/about/news/news-releases/2010/Electronic-On-Board-Recorders-for-Truck-and-Bus-Companies.aspx
http://www.votesmart.org/speech_detail.php?sc_id=605650&keyword=&phrase=&contain=
http://www.thetrucker.com/News/Stories/2010/8/23/SafetyadvocatelaunchesattackonFMCSAitsleadership.aspx


NavStar’s Marketing efforts to advance with their EOBR Market Penetration - see below marketing plan progress - there's still plenty of PR's we are expecting for further advancement

NavStar Technologies, Inc. Update on Field Trial to Electronically Record Hours of Service to Comply With the US Trucking Industry Mandate
http://www.marketwire.com/press-release/NavStar-Technologies-Inc-Update-on-Field-Trial-Electronically-Record-Hours-Service-Comply-1342139.htm
NavStar Technologies, Inc. Is Accepted Into the Mid America Trucking Show (MATS) March 31st Through April 2nd
http://www.marketwire.com/press-release/NavStar-Technologies-Inc-Is-Accepted-Into-Mid-America-Trucking-Show-MATS-March-31st-1349765.htm
NavStar Technologies to Join New Jersey and North Carolina Trucking Associations and Announces Booth Number for Mid American Truck Show
http://www.marketwire.com/press-release/NavStar-Technologies-Join-New-Jersey-North-Carolina-Trucking-Associations-Announces-1386518.htm
NavStar Technologies Announces Partnership With Riviera Finance to Assist Trucking Companies With the Purchase of EOBR Devices
http://www.marketwire.com/press-release/NavStar-Technologies-Announces-Partnership-With-Riviera-Finance-Assist-Trucking-Companies-1395965.htm
NavStar Technologies Ships EOBR Unit to Distributor for Trial
http://www.marketwire.com/press-release/NavStar-Technologies-Ships-EOBR-Unit-to-Distributor-for-Trial-1400383.htm

NavStar has positioned themselves with methodical and laser-like focus to the small to medium sized fleet carriers in the US. They are able to now offer their customers full end-to-end EOBR service from installation, to financing, to monthly monitoring, to reporting required documents to the FMCSA.