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Thursday, September 30, 2010 2:30:40 PM
Hello friends -
Thank you for your kind messages pertaining to the operational activation of the first Lowes stores. I have a favour to ask. It is only a favour because “it’s a free country” and this is not enforceable. Nonetheless, it is very important.
We would be better off not going to other Lowes stores in the USA asking for them to start bringing Winning Colours at this time. There are many good reasons.
The most important reason is that we do not want to do anything as a group of shareholders that will skew the results in the Lowes system. It’s consumers now that matter more than anything. We should create conditions that increase natural, authentic, demand for Winning Colours Stain Remover - NOT create a distortion of results by approaching stores ourselves. We are stakeholders – such behaviour could be viewed as being a “shill” – ie misrepresentation of customer activity. We have only one opportunity to make a first impression with Lowes. Let’s make it the reputation of a company that operates to the highest moral standard, no matter how ambitious the company is for the success that it deserves.
I therefore ask, as a favour, that we the shareholders refrain from doing anything that engages Lowes at the local level. Let us please let the natural process take hold. It is inevitable that the authentic appreciation of Winning Colours Stain Remover felt by the tens of thousands of customers who have discovered Winning Colours Stain Remover recently will spread. Let’s have this happen naturally in the launch markets first so that the Lowes organization can get used to Winning Colours and make its operational plans without interference.
With thanks and regards,
Eric Lehner, CEO
WinningBrands.com
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