Sorry Dave...I was mistaken...it wasn't a CC...............it was a memo...read below...
From: Eric Lehner
Sent: July-04-10 4:48 PM
To: X
Cc: Paul Knopick (pknopick@pacbell.net)
Subject: RE: Shareholder Correspondence: X
Hello Mr. X,
· The demand for the shares of Winning Brands reflects a combination of factors; News Release announcements are only one. Others factors include the investor community’s collective confidence/lack of confidence that Winning Brands will achieve its operational goals, the confidence/lack of confidence that Winning Brands will repurchase shares when the company becomes profitable (rather than issue a reverse split), the confidence/lack of confidence that the Current Status tier on Pink Sheets will be attained and the confidence/lack of confidence the company has a terrific product. Another important factor in the share price is the individual self-confidence or lack of self-confidence that investors have in their own judgment when faced with relentless bashing by some very few individuals with questionable motives hiding behind the cloak of anonymity. Bashers are different from normal investors who simply want to understand the situation, warts and all. Bashers thrive on destructive feelings, to the point of needing it, like a “fix”. Bashers will twist anything into a source of fear or recrimination and get turned on by the act. They may not be investors themselves – and when they are, they have often made a great deal of profit in aggressive trading, including short selling. They clearly have ulterior motives when they post and are always lurking on the boards. This has a corrosive effect, generally speaking, by making their negative assumptions or character attacks sound like facts. The most effective countervailing factor to bashers is that the much larger group of normal investors have learned to see through their tactics and to counter them with rebuttals of their own. Regardless, bashing and rebuttal is time consuming and certainly undermines investors who may have low personal self-confidence. This does take its toll. Nonetheless, there is a collective intelligence amongst legitimate investors and others who watch the firm. No single News Release is as important as this more sophisticated “wisdom of the crowd”. My strategy, in light of the above, is to remain focused on working to put the business plan into effect, thereby strengthening the fundamentals for success. The closer we come to clear and obvious leading indicators for success, the more this will be accepted and factored into the share price. It can’t be faked. It’s either there or not. Most of the effort of traditional stock promoters is to inject fake hype into share price movements – always short lived; that’s why we don’t use them. My job is to create the conditions for authentic share price support. This authentic approach has been our saving grace over the past few years, because the one thing that the shareholders (and others who watch the company) can count on is that there are no complicated and ill-intentioned games going on behind the scenes. This company is as straightforward as they come, and is working on an easily understood business plan. When the day comes that our price is so massively undervalued that it calls for a legitimate awareness building program, then I will be the first to do so. In the meantime, attainment of the Current Status tier will have the most practical impact in this regard, because many potential investors set this as their minimum threshold for entry when considering which risks to take. The average dollar trading volumes in the Current Status tier are higher by far than the Limited Information tier and the No Information tier.
· It is a matter of professional courtesy that we do not provide a detailed list of appointments booked at the ECRM conference this month. The buyers would rather not “broadcast” names of people with whom they are meeting and why – only that they are attending the conference.
· Thank you for your interest in the company, Winning Colours and TrackMoist. Remember that TrackMoist is designed to optimize the handling characteristics of dirt race tracks, not construction sites. Our ability to professionally assess its usefulness in settings that have other ground characteristics (ie not racetracks) is not yet developed. We don’t want to overpromise. Making claims requires proper evaluation.
Best regards,
Eric Lehner, CEO
WinningBrands.com
