Winning Brands Corporation (WNBD)

[just_an_ant]

Progressive Enterprises and Woolworth Limited

7/27/10 Press Release

Winning Brands Listing with New Zealand's Leading Grocer

Winning Colours Stain Remover goes on shelves in August

Press Release Source: Winning Brands Corporation On Tuesday July 27, 2010, 5:02 am EDT

LOS ANGELES, July 27 /PRNewswire-FirstCall/ -- Winning Brands Corporation (Pink Sheets: WNBD; Frankfurt: WMU), North American manufacturer of cleaning sensation Winning Colours Stain Remover, announced today that New Zealand's largest grocery group, Progressive Enterprises, http://www.progressive.co.nz, has placed its opening order to put Winning Colours Stain Remover on store shelves in approximately 120 of its locations initially. The stores operate under the banners of Countdown, Woolworths and Foodtown, servicing approximately 2.5 Million customers per week. The grocer also operates a rapidly growing on-line food shopping service. Initial Winning Colours placement is scheduled for August. Progressive's parent company, Woolworths Limited, http://www.woolworthslimited.com.au, is headquartered in Australia where it is also the largest grocer, amongst other interests that make it one of the world's 20 largest retailers.

The development is significant for Winning Brands because Progressive's stores account for over 40% grocery market share in New Zealand. This new account provides an efficient foundation on which to develop the Winning Colours Stain Remover brand into a national favourite, because it puts Winning Colours within easy reach of a significant proportion of the country's consumers. Kori Walsh, Winning Brands Product Ambassador for Australia, who also oversees the work of Winning Brands associates in New Zealand, remarks, "It is a huge milestone for Winning Colours to begin working with a chain of this stature." Winning Brands International Sales Manager, Daniela Relja, adds, "The next step is to ramp up marketing concepts quickly and meet the turnover required to sustain a long term partnership. We already are developing initiatives with Progressive to get the word out to consumers."

Winning Brands CEO, Eric Lehner, concludes that a brand like Winning Colours, which is gaining consumers on opposite sides of the world, has significant potential; "For a young consumer product company like Winning Brands to eventually reach and surpass the $100 million figure, a global brand position is important. By establishing ties with suitable retailers in world markets, gaining even a small percentage of total market share delivers a powerful upside. Some people forget that the world's population is still growing at the rate of 100 million people per year. We manufacture a product(s) that are useful in households everywhere. It's just a matter of getting to them."

ABOUT WINNING BRANDS CORPORATION: Winning Brands Corporation is a manufacturer of advanced cleaning solutions including its lead brand, Winning Colours Stain Remover , described as the World's Most Versatile Cleaning Solution™. The innovative stain remover and multi-cleaner is targeted to become the world's favourite stain removing solution because of its exceptional skin-friendliness, ease of use and versatility as demonstrated on YouTube

and other social media. Additional brands include KIND Laundry Products, CLEAN1 Spray, SMART Wet Cleaning Solutions and TrackMoist Dust Suppressant to conserve water and improve performance at dirt race tracks.

INVESTOR RELATIONS: E & E Communications Paul Knopick [phone]


[e-mail]





Some Facts

http://en.wikipedia.org/wiki/Woolworths_Limited

Woolworths Limited is a major Australian company with extensive retail interest throughout Australia and New Zealand. It is the:

* largest retail company in Australia and New Zealand by market capitalisation and sales
* largest food retailer in Australia[1] and one of the two largest in New Zealand
* largest takeaway liquor retailer in Australia
* largest hotel and poker machine operator in Australia
* 19th largest retailer in the world (may change from time to time) -Deloitte-

Australian Divisions

Supermarkets

* Woolworths – The company's premier supermarket chain, which operates in every Australian state and territory. The supermarkets are often colloquially known as "Woolies" and have used the slogan 'The Fresh Food People' since 1987.
* Woolworths Liquor – A department of Woolworths supermarket stores. They are not located in Queensland and Tasmania, as State law there prohibits liquor sales at supermarkets. These stores were formerly known as "Mac's Liquor".
* Woolworths online (Homeshop) – A department of Woolworths supermarket stores. Homeshop allows users to purchase goods over the internet.
* Safeway – In 1985 Woolworths Limited acquired Safeway and used it as the trading name for Woolworths supermarkets in Victoria. In August 2008, Woolworths announced it would be rebranding these stores as Woolworths. As at December 2008 Safeway remained by far the dominant brand in Victoria, with only a handful of Woolworths' branded stores. However the Woolworths brand will be slowly rolled out throughout Victoria as the stores are refurbished.
* Safeway Liquor – A department of Safeway supermarket stores.
* Food For Less – Discount supermarket chain located in Queensland and New South Wales
* Flemings – Group of four supermarkets located in Sydney and the Central Coast (the remnants of a chain purchased in the 1960s).
* Thomas Dux Grocer - Upmarket supermarket / deli chain launched in 2008
* Macro Wholefoods Market - Organic Food and produce chain, purchased in 2009 and due to be rebranded to Thomas Dux Grocer. The Macro Wholefoods branded organic products (100 line items) will be sold through Woolworths and Thomas Dux Grocer.

Liquor

* BWS – (Beer Wine Spirits) Liquor stores located away from the company's supermarkets.
* Dan Murphy's – Large liquor barns often referred to as Liquor Supermarkets. Dan Murphy's is one of the company's best growth performers, with plans for up to 100 stores (from the current 55) to exist within the next 2–3 years.

Hotels

* ALH Group – Hotel and Poker Machine operator, which is 75% owned by Woolworths Limited.

Petrol

* Caltex Woolworths/Safeway – Petrol stations located both free standing and adjacent to Woolworths and Safeway supermarkets

General merchandise

* Big W – Discount Department Store chain, which sell a wide range of general merchandise. BIG W represents about 8% of group sales and reputedly has aggressive expansion plans compared with competitors Kmart and Target.

Home Improvement

* Lowes Hardware Australia - In 2009, Woolworths announced a joint venture with US home improvement retailer Lowe's to enter the home improvement market. The first store will be located in Coolaroo, Victoria and is scheduled to open in late 2011.


New Zealand Divisions

Progressive Enterprises

Progressive Enterprises (PEL) runs the following supermarket chains:

* Countdown - Progressive Enterprises' and Woolworths' New Zealand flagship supermarket chain - 77 full-service discount supermarkets, operating across the North and South Islands of New Zealand.
o Woolworths - 48 full-service supermarkets, operating across the North and South Islands of New Zealand, plus Waiheke Island - all stores rebranding to Countdown by late 2014.
o Foodtown - 25 full-service supermarkets, operating in Auckland, Hamilton, and Tauranga - all stores rebranding to Countdown by late 2014.
* SuperValue - franchised convenience supermarket
* Freshchoice - franchised full-service supermarket
* Woolworths @ Gull - 22 Woolworths Quickstop and Woolworths Micro convenience supermarkets, operating in the North Island on Gull Petroleum fuel sites.

PEL also operates internet grocery stores in the name of Woolworths Home Shopping and Foodtown Online.