Intelligent Living Inc. (fka ILIV)

[BeachBum]

Feel Golf is marketing their products to prove they are worthy of brick and mortar retail space. Golfsmith, Edwin Watts,and Golf Galaxy have a limited amount of floor space which is quite valuable. Just like Walmart, you have to prove that you can move inventory through online resources first, like through Golfsmith.com for instance. Once the retailer determines that both the online sales are high enough and enough customers have requested the items be stocked, the retailer makes their move and orders bulk for floor (AS IN THE GRIPS). Manufacturers also need to prove they can support volume orders for nationwide placement. The worst thing a company can do is launch a product and then be unable to meet demand.

This company went public to grow and it is our choice whether or not to fund that growth. We will be buying shares to meet initial demand that is true but through marketing comes growth, with growth comes ROI, with ROI comes higher pps. I am choosing investment over trade on this one.

IMO / Do DD / GLTA