One more Time!!
VoIP, Inc. Launches ”RazrClick,”
Author: Travis Filed under: GeneralThursday
Feb 21,2008
Earlier this month VoIP launched RazrClick a Pay Per Call advertising
service. Now for those of you who may not be familiar with pay per
call, it is a form of advertising similar to PPC with the exception
that with Pay Per Call the advertiser will actually get a phone call.
This
is basically how it works. The merchant defines his relevant keywords
or terms and chooses the desired vertical or category. The advertiser
can set up Geo Targeting with most providers to really get granular
with the market and delivery of their ad. After the campaign is set up
you can create the ad containing your pitch or company name, address, a
description of your service or goods, and a toll free tracking number
that will reroute to your phone and allow you to track your potential
sales calls.
One clear advantage of Pay Per Call over Pay Per
Click is the click fraud that is rampant in Pay Per Click is currently
not an issue with Pay Per Call. Even though Pay Per Call is just
getting started, it is projected that by 2009 the Pay Per Call revenue
in U.S alone will top 4 billion dollars. Advertisers pay
on average $8 to $10 per Pay-Per-Call considerably higher than they
might pay for a typical Pay-Per-Click
ad. VoIP, not only intends to capture a share of this Pay Per Call
market with the release of RazrClick, they intend to capture the whole
thing. They claim that they have the only existing patent for the
technology and plan to aggressively pursue any infringer’s.
“There are many companies that are providing Pay-Per-Click
advertising. However, after careful research and consulting with
attorneys we believe we have the only patent in this space,” stated
Anthony Cataldo, CEO VoIP, Inc. “We intend to aggressively pursue all
infringers so that our shareholders can reap the benefit of the value
this patent affords the company; additionally we believe that all
providers of this type of advertising/technology are directly
violating our patents.”
Anthony Cataldo was also quoted as saying
“We have identified over 100 companies that have willfully infringed on our
patents. We intend to stop the infringement and defend our technology and the
patents behind it. These patents and the business they represent will be
utilized to provide the shareholders with the value they deserve and have long
awaited,” stated CEO Anthony Cataldo. “Citing case studies, in reference to
Click to Call, from Fortune 500 companies such as Continental Airlines, the ROI
was 50x cost of service. The service showed a 35% lead conversion rate twice
that of traditional leads and reduced website abandonment by over 25%.”
It will be interesting to see how this plays out. In the end regardless
of the patent, I believe that Pay Per Call will offer a great
additional solution to a well rounded marketing campaign.
