Matthews International Corp (MATW)

[RJ Trotts]

MATW Star Trek Urn Update: NFDA 2010 Innovation Award Submissions

From the NFDA Site:
http://www.nfdabizexchange.org/index.php?option=com_content&view=article&id=441&Itemid=122

If you scroll down you will see Matthews Entered the Star Trek Urn, I like seeing EI's product listed WITH MATW, that should help make EI and MATW seem more of partners in manufacturing the Star Trek along with the other products. Slowly but surely it is all coming together.

DESCRIPTION OF PRODUCTS
http://www.nfdabizexchange.org/index.php?option=com_content&view=article&id=456:innovation-2010-matthews-international-corporation-official-star-trek-cremation-urn&catid=55&Itemid=122
'Originality and Uniqueness' Entry (250 words or less) :

Matthews International Corporation, through a partnership with Eternal Image, is pleased to offer this official Star Trek cremation urn. This marks the first time that Star Trek has ever licensed its name and design palette for use in the funeral industry. Furthermore, this urn features an image of the Starship Enterprise and star field background that is completely unique to this product—it has never been in print prior to this product. Matthews and Eternal Image have empowered the consumer to purchase an urn that is a reflection of a lifelong passion: a love for Star Trek.

Description of Products 'Quality and Design' (250 words or less) :

This 190 cubic inch capacity urn is built with an urn body made from a composite blend of natural minerals, an etched stainless steel face plate and name scroll and an image of the Starship Enterprise printed on anodized aluminum. It features a cut-out of the famous Star Trek Delta symbol through which you can see the famed Starship Enterprise flying through space. Above this graphic is where the nameplate is affixed, and below it is printed the name of this particular model: TO BOLDLY GO. We also offer a model called THE VOYAGE CONTINUES.

Description of Products 'Practicality & Sustainability' (250 words or less) :

Entertainment brands come and go, but few have had the staying power and worldwide appeal of Star Trek considering it first debuted on TV in 1966. The brand continues to attract younger followers through its newly launched series of motion pictures. Pre-orders for this product have already exceeded 200 and have come from as far away as the Philippines. As long as there are Trekkies, there will be demand for an urn such as this.

Description of Products 'Benefit & Value' (250 words or less) :

The benefits of this urn extend beyond just the fine quality in which they are built (discussed above). People have passion—it runs through all we do. Matthews International and Eternal Image are giving people the option of honoring that lifelong passion in the preplanning of their funeral or in the death of a loved one. This Star Trek urn enables a grieving family to purchase a product that is a fitting tribute to someone who was a fan of this franchise in life.