Wednesday, June 02, 2010 11:09:03 PM
sure, but they are mostly my thoughts and have shared many of them with Eric.
Eric is open to suggestions, comments, constructive criticism, thoughts, etc. - we all bring different experiences, views to the mix.
I think Trusting Him said it best, if it's rationale and has thought behind it, he will listen and give it weight.
He will read the emotional as well, but that could go in one ear and out the other not stopping in between to bounce around lol.
Unfortunately nobody outside the company knows exactly what all is going on, but each at this earlier companies stages may have played a small part or role (like Scupscup and others with early product demo videos) etc.
For nearly 14 months I've been big advocate of new corporate website and at least a product specific website devoted to just Winning Colours. The corporate site really has very little to do with regard to the leading product - click on products and don't really see all it can do. Big fan of getting demos (videos) started because know with many "seeing is believing". So things are coming together, just maybe not at speed some would like (myself included lol).
Your point that over time WNBD has built and continues to strengthen it's structure/distribution network. That's something invaluable and hard to place a value on. It's not something that happens overnight but takes years to develop and build (relationships that last); it's partially why many pinks struggle and fail..just not easy to do. Takes hard work, honesty, determination, focus, and trustworthiness for it to last.
So yes, I believe this structure paves the way for other products/brands WNBD has, for once the pipeline is built - it's plug and play in another product to potentially replicate revenue producing potential. Consumers are loyal to "brands" - and typically are open to trying other products from same company to see if get additional good results. WNBD has naturally tie ins to Winning Colours with Kind and Clean 1.
Winning Brands has always been built to manage/grow brands; while we always to date have discuss this relative to leading product Winning Colours and other known products of theirs (Clean 1, Kind, TrackMoist) they also have unknown products (Niagara Mist, cosmetics, etc.) potential lying in wait per website, etc. However, because of the network/distribution/relationships built - it's possible WNBD could manage in partnership or some mutually agreed relationship other independent folks brands that otherwise might not make it to market but because of WNBD manufacturing/advertising/distribution relationships it can bring those products to market in mutually beneficial ways and really become a management company of "winning brands" besides just their own.
That is where substantial value starts to exists. The larger fish would likely seek to step in and gobble them up before they started to take too much shelf space.
Given the market and size of DRTV in general, the domain Winning Brands could be very valuable in and of itself over time (imo)...in separating out the "winners" from "pretenders".
Going to be interesting to see what develops over next couple years imo......
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