Winning Brands Corporation (WNBD)

[just_an_ant]

Hello Moderator Team, DRTV update - National

There has been strong interest by investors in the reach of the Winning Colours Stain Remover DRTV launch, taking place very soon. Of greatest interest has been the question of whether the DRTV will be local, regional or national – and whether it will consist only of late night viewing.

I have been reluctant to be specific until a formal media plan was completed. I have now approved it, in writing. Accordingly, I can now confirm that the commercials are intended to run on the following U.S. cable networks, subject only to the final confirmation by these networks of the availability of the requested times. For this reason, we will not know until after broadcast dates and our review of broadcast records whether the air times were filled as booked. Available air-time inventory changes daily. With that proviso – our target broadcast mix for the first two weeks includes:



· Biography Channel

· CMT Pure Country

· Discovery Health

· Discovery Kids

· Family Net

· Fine Living

· FIT TV

· Hallmark Movie Channel

· Lifetime Real Women

· Planet Green

· Soap Net

· TV Land

· Universal HD



The broadcasts are national, not local. These commercials can be viewed across America and will rotate during a wide range of times during the 24 hr cycle. We will of course be evaluating the initial results after 2 weeks in order to assess which aspects of the product presentation can be adjusted to optimize results. These factors will be as wide ranging as the narration, the supplied demos, the duration of the commercial, the conversion of callers to completed orders, the nature of the questions asked upon ordering, the split between operator orders and on-line orders, the potential and role of computerized voice-prompted order taking compared with live operators, and many other variables.

Therefore, Winning Brands’ style of moving through its business plan in a deliberate manner, gaining solid experience with reproducible and verifiable events, describes our approach to this project as well. Everything that we have done since the inception of Winning Brands has been designed to provide a foundation for a valuable, profitable company; one which has profound growth prospects. My goal is to provide our shareholders with a high-profile success, for the benefit of all concerned. The Winning Colours Direct Response launch represents nothing less than the arrival of Winning Brands on the U.S. national television scene. For the first time in the history Winning Brands, we will be able to put our case directly to consumers, coast-to-coast in America and provide those consumers with a means to buy Winning Colours Stain Remover easily and immediately. This initiative supports our current and future retailers by increasing consumer recognition of Winning Colours Stain Remover in retailers’ stores. Winning Brands is not putting “all its eggs” in the DRTV basket. Instead, DRTV is a powerful development in the emergence of Winning Colours Stain Remover and the advancement of Winning Brands’ shareholder interests. With this new platform, we are moving up a rung in the hierarchy of national brands, from aspiring to emergent, and ultimately toward Winning Colours Stain Remover becoming a household name in America. Winning Colours has what it takes to become a national favourite.

I am completely dedicated to the mission and on behalf of our team here I thank our stakeholders for standing beside us and sharing this vision. Our success too will be a shared accomplishment.

Eric Lehner
CEO
Winning Brands Corporation