Lecere Corporation (fka LCRE)

[Tenacious]

iPad Marketing Genius

This solution has flash as well as substance!

old News. This company site was posted here a while ago. It is not wise to think that someone hasn't or isn't thinking ABOUT the iPad angle; it's going to be covered by POS systems eventually. In fact in previous posts I've said that the iPad angle is pure MARKETING genius (considering they have no marketing).

Also, keep in mind that the Lecere system has an open architecture; the iPad is but one of many devices that supports...it's simply the one that has garnered the most attention due to its recent release and the fact that Apple can do no wrong it seems.

The REAL gem here is the Cloud Computing and SaaS aspect, which I've covered here quite extensively. That is the TRUE differentiation of their solution. Unfortunately, that isn't really coming to light most likely because most people would go "huh?"...the bottom line is Cheaper installation and no maintenance costs, to which a restaurant owner would say "Bring it On!"

And THAT is why people see the true value...the iPad angle is to get interest...and you have to admit...MISSION ACCOMPLISHED!