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Re: BayouBengals post# 15782

Saturday, 02/27/2010 12:11:45 PM

Saturday, February 27, 2010 12:11:45 PM

Post# of 371380
Part 1, Book Publishing Truman Press:

Last night I started digging a little bit into Hannover/Truman Press's book division. Saw this in their filings and it caught my eye.

In respect of the generally higher profit-margins available to Target-Hannover from the release of books (as compared with margins realized from the release of videos), the Company expects to license the publishing rights to four additional book properties for release in 2010, and plans to announce each title acquisition individually.

Royalties due to book authors under publishing-industry standards are accrued at much lower levels than royalties due to film and video rights licensors for movies and television properties.

Additionally, with the emergence of electronic publication channels (such as Amazon’s “Kindle” and Barnes & Noble’s “Nook” formats), Hannover House can further improve profit margins by eliminating the costs of book printing and physical delivery of printed copies.

The book titles now under license by Hannover (or being pursued for license and release in 2010) for the most part are projects that could also be developed into feature length films. In recent years, book projects categorized as “movie tie-ins” have dominated the publishing industry’s best-sellers lists, and are currently represented by movie-book mutual hits such as “The Blind Side,” “The Lovely Bones”, “Twilight: New Moon” and other literary franchises such as “Harry Potter” and “Lord of the Rings.”