Wednesday, February 17, 2010 1:44:06 PM
You tell me -- if they expire on superbowl day and I call up the Superbowl people and tell them I want $10 million worth of superbowl commercials, will my $10 million media credit pay for $10 million worth of superbowl commercials?
That's a rhetorical statement. The answer is yes and there's no reason to write down media credits with a full 3 years to use them. You can argue blue in the face that YOU think they should be, but GAAP accounting completely disagrees with you. John himself working side by side with Jesus Christ himself cannot legally write down the media credits based on the current information.
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