Plastic2Oil Inc (PTOI)

[Rawnoc]

It's not creative anything. The media credits were listed as $10 million on the books of the company they acquired hence they are valued at $10 million on JBII's books. It's called negative goodwill when you acquire an illiquid asset in an acquisition at less than cost.

That said, eventually that $10 million will have to be recognized and written down as it is "used" up just like any other asset.