Plastic2Oil Inc (PTOI)

[Rawnoc]

Normal cost accounting rules when in comes to acquistions. $10 mil on target`s books equals $10 mil on acquirer`s books I believe.

Look at it this way -- what if $10 million in cash was acquired for $1 million in stock? I know the example is unlikely, but it`s simple to illustrate my point. Especially in reverse merger types of deals you acquire the assets on the books.

I could be wrong on all this, but I believe the term is "negative goodwill" -- this link should help:

http://www.investopedia.com/terms/n/negativegoodwill.asp

Think of it like buying a foreclosure property on the cheap. You get something illiquid that has a high value but no liquid market (or I'm sure the media credits would be cashed out instead of used).