Company Overview:
Options Media Group Holdings, Inc. (“Options Media”) is a multi-channel marketing firm specializing in customer acquisition and retention through direct, digital and Internet marketing programs. Options Media does business through its wholly owned subsidiaries: 1 Touch Marketing (“1 Touch” or “1TM”) and Options Acquisition Sub, Inc. (“Acquisition Sub”).
The Options Media and 1TM database has access to over 150-million opted-in consumer and 21-million business records for prospect marketing via email, sms and postal channels.
The Options Media and 1TM web advertising network enables marketers to place banner advertising on a network of targeted websites both nationally and internationally.
The Options Media 1TM lead generation division uses its own proprietary portal as well as a publisher network to engage customers for marketing offers and supply these leads directly to advertisers.
Options Media’s ESP services provide a platform for marketers to communicate with subscribers within their customer database.
Options Media provides three levels of ESP services:
Do-It-For Me
Complete ASP solution - Options Media provides all the software, hardware, bandwidth, IP addresses, and everything else you need to tap into top-of-the-line professional e-marketing. With just a username and password customers can upload and manage subscribers, review and upload campaign creatives, track results and more.
Guide Me
Consultation Services No matter where a customer is in the e-mail marketing spectrum, Options Media can provide professional insight with seasoned experts in Marketing Insight, Strategy Guidance, Best Practices, Content Writing, Creative Design and more.
Do-It-Yourself
Stand-Alone Software - If a customer prefers to keep all of their marketing efforts in house, Options Media can still help them with technology. Options Media can install, set up, and maintain the software platform and then help customers manage it as their company grows or objectives change. Ideal for those with their own hardware, bandwidth, IP addresses and infrastructure.
Opt-in Email Services:
1 Touch offers full-service opt-in prospect email marketing from creative design to custom list creation to deployment and tracking. To promote its list rental services, 1 Touch places its list information on its own website as well as onto three major list engines: Nextmark, SRDS and MIN. To further enhance incoming interest in list rentals, 1 Touch has contracted to become a Preferred Provider on Nextmark, ensuring priority placement in list search results.
1 Touch has received press coverage in both DM News, a widely circulated print and online media company, and Direct Marketing Magazine, in both their e-newsletters and print editions.
Sms Mobile Marketing Services:
Options Media offers three types of sms Mobile Marketing:
Sms Mobile Marketing PUSH
Sms Mobile Marketing PULL
Sms Bluetooth Proximity Marketing
Sms Mobile Marketing PUSH
This is a message sent to a list similar to that of opt-in email. These recipients have agreed to receive advertising on their cell phones for messages of interest. The message is broadcasted, or pushed out, to cell phone numbers on the 1TM sms database.
Sms Mobile Marketing PULL
This is a message sent by the user in response to an advertising prompt to text a specific keyword to a short code phone number. This type of messaging is similar to what the television show “American Idol” or similar shows use where viewers text in their votes. Once a respondent has texted in, they receive an auto-responder message with a discount offer, promotional or other information on their cell phones.
Sms Bluetooth Proximity Marketing
This is a message sent directly to any Bluetooth enabled device that comes within 300-feet of a special transmitter. A text message, download, link to a website or multi-media file can be sent via the Bluetooth message. This type of communication is ideal for virtually any business because offers are sent to potential customers who are within walking distance of their business location.
Web Advertising and Lead Generation:
Our Web Advertising offers custom banner advertising programs on our network of national and international sites. Our clients can select a wide range of consumer segments to specifically target their message to interested prospects. To generate these leads Options Media has created its own portal in addition to working with web publishers.
Lead generation programs are custom-created for each advertiser to accomplish their specific prospecting goals. Leads are screened and only those matching the set prospect criteria are sent to the advertiser.
Lead generation programs focus on two industry sectors:
Consumer products & services
Educational products & services
According to a study done by the Barclays Capital U.S. Media and Internet team, they estimate that, “for 2010 we believe online advertising growth will reaccelerate to 12%, reaching $28.1 billion, (with) 12% growth in Display, and 6% in Lead Generation and E-Mail.”
________________________________________
Database
Options Media acquires new data through direct acquisition and lead generation. In 2008, we acquired 1 Touch and combined databases which included all of the data acquired by each company since their respective inceptions. Regularly, Options Media acquires data from many sources through direct purchase and through co-registration.
The primary goal of direct acquisition is to obtain targeted data rather than general lists in order to strengthen and augment targeting capabilities. As such, data acquisition partners generally specialize in a given vertical or industry and these partners collected customer data through their own processes.
Co-registration is the process where online parties visiting or registering to use a third party publisher’s website are also invited to register for one of our clients’ offers. Offers are placed on the path and external publishers send traffic to the offers. As consumers convert on the offers, conversion information and postal data is stored in the master database.
In order to ensure the accuracy, integrity and ongoing relevance of the database, the data is augmented on a continual basis. Data augmentation is facilitated through many mechanisms but the primary methodology is email response feedback loops which helps determine what users are marking customer’s bulk email as spam.
Hardware and Software
With the email delivery platform that we have, our clients can create, send and track the e-mail campaigns for their subscribers. We provide online trackings and database management software, e-mail servers’ hardware, bandwidth, domains and IP addresses to our clients so they can communicate with their clients or prospects through e-mails. Our clients have a username and password to be able to upload and manage subscribers, review and upload campaign creative, schedule a series of trigger based e-mails and pull detailed tracking reports and analytics. We use hardware such as online servers and bandwidth owned by various third-parties in Florida and California.
