Winning Brands Corporation (WNBD)

[User-65225]

Once our first National Account has product on the shelf, not only does it create pressure for other National retailers to begin carrying the product, but it will also create pressure for many of Lancasters 10,000-13,000 clients to begin also

While many historical examples prove your theory correct, it might happen the exact opposite. Lancaster might force these big chains to stock the product... How often do you see a product in 1000's of mom and pop stores and NOT the big chains? It dont happen often. They put pressure on each other and Lancaster is first out the gate... Also, with Lancaster doing demos and educating these smaller retailers, it gives the company a stronger footing as we start to land these big chains. The employees of Walmart are less likely to be "hands on" and help build confidence in its use.

With Lancaster, we have reps spread out across the USA that are showing passion for the product and IMO this is the KEY ingredient for sales... Along with them ALREADY having a relationship with the potential client, which is half the battle.

These reps are going into these stores, giving demos, talkin the product up and landing them with ease... Which leads to an INFORMED staff within these retailers, whom is relaying the same passion to their customers. A chain reaction

Also, the small bottles are being placed on the checkout counter at many of these locations, which pits it in the middle of the customer and a knowledgeable staff... This is KEY!... I always pick stuff up at the register while waiting to get wrung up and this is all the checkout person needs to say "That stuff works very well, i used some yesterday to remove...."... Cha-ching!

Then once the customer sees how well it works, hopefully they will come back to the store and buy a bigger bottle later... and maybe even talk it up with the checkout person that recommended it, which might lead to the person waiting in line behind them overhearing the conversation and gaining interest... FYI, many of these smaller retailers know some of their customers by name and are not shy about discussing products, ideas, etc when they come in. Friendly knowledgeable staff is the HEART of these smaller retailers. Sometimes this is the ONLY reason why customers pay more to shop there.

The training and word of mouth that Lancaster is influencing is the BEST form of advertising IMO. There is no money that can buy this... A plethora of key ingredients have to come together for this to happen. With the first being a QUALITY product.

Has anyone ever seen a Goof Off ad?... They sell TONS of product via hardware stores and i dont think ive ever seen an ad... Was word of mouth via passionate salespeople the heart of their success?!

How long until every state bans Goof Off, some have already?... Who is in line to replace them?!...tick tock...

Rant complete