Rocket, with you being involed in sales at some point in time of your life, I know you understand how explosive and how quickly mass retail penetration can happen. In the beginning it's like a chess match for the company to be sure they are making the right moves at the right time. This is the slow process for any young company, but the game can change in a moments notice. There are many different factors which can propel WNBD into mass retail penetration at any given time. IMO, the good news is at least two of those factors are in the works for the first part of this year.
The DRTV and the first US National Account are two components which could set the wheels in motion so fast it could resemble the results of some of the other companies you post on here about.
WNBD Potential Example:
The DRTV commercials could land us in the retailers that have the "as seen on TV" sections in their stores.
Walgreens (over 7,000 locations)
CVS (over 7,000 locations}
WalMart (over 8,000 locations)
Once our first National Account has product on the shelf, not only does it create pressure for other National retailers to begin carrying the product, but it will also create pressure for many of Lancasters 10,000-13,000 clients to begin also.
It's important to remember that once Winning Colours has achieved mass retail penetration, and brand recognition is achieved we are set up for a long continous growth period. This is when the other product lines will come into play with a much easier time of gaining shelf space at all the retailers that will currently be handling Winning Colours.
