Winning Brands Corporation (WNBD)

[Serenity]

From Eric


Hello Moderator Team,


Attached is a photo taken by a field representative of a Walmart store in Ontario, which on the store’s own initiative installed this new display of Winning Colours Stain Remover. Gaps on the Winning Colours shelves had apparently just been filled, suggesting product movement from the display. While this display is by no means typical, and should not be considered a sustainable merchandising presence, it is nonetheless interesting as an illustration of what can happen when store managers take initiative even in larger chains. When Winning Colours Stain Remover eventually becomes known by millions of consumers rather than merely thousands of consumers, such spontaneous store level response may happen in a variety of settings, because extraordinary versatility and ease of use give Winning Colours Stain Remover tremendous potential reach as a household brand. One never knows what specific event can bring about the tipping point of awareness. As Malcolm Gladwell, author of the bestseller “The Tipping Point” remarks – “The tipping point is that magic moment when an idea, trend or social behaviour crosses a threshold, tips, and spreads like wildfire”. His point is that little things can make a big difference. Winning Brands appreciates this display gesture by a at least one store within the world’s largest retail chain.



Eric Lehner, CEO

WinningBrands.com