Archer Systems Ltd (fka ARYN)

[Ruellit]

Cut this off the RB board, this is good! It's a letter from Eric Korb.


Dear Valued Customer:

As we enter 2001, I thought it would be important to let you know that we've
listened! I want to thank you for having confidence in us and being patient
while we improve our services to you. I would also like to share my
thoughts on the past, explain our mission going forward, and describe the
steps we have taken to ensure that we earn your business every day.

I'm sure you are aware of the "dot.bomb" syndrome. Recently, many
Internet-related businesses have closed their doors because, as I see it,
they had a good idea for something, but there just wasn't enough demand. At
ComLinx, we have never positioned ourselves as a "dot.com," though we are
dependent on the Internet's infrastructure to deliver our services. Our
plan is simply to deliver online event services that marketing departments
must have to succeed. In both an "up-side" and "down-side" economy, our
services continue to be valuable. When the demand for goods is strong,
businesses need to deliver quality information to more people quickly and
efficiently. On the other hand, when demand is slow, businesses need to
deliver their messages as cost-effectively as possible. Since our services
are valuable in both economies, we continue to see demand for them,
especially as the world economy evolves.

Over the past 20 years, I have built five high-tech companies whose sales
ranged from $1 million to $1 billion. It might be a while before ComLinx
reaches $1 billion in sales, but you have our commitment that we will build
ComLinx as if we were heading in that direction. We will make investments
that ensure we deliver on what we promise to you. We will try to never
outstrip our capacity or promise something outside our current scope of
service. Our infrastructure model is to have enough capacity to deliver 50%
above our current demand. We will continue to keep costs in check, backed
by strong business fundamentals. You won't see Super Bowl TV commercials,
full-page advertisements, or large tradeshow booths for ComLinx. Instead,
we will continue to build our business on strong customer relationships,
word-of-mouth advertising, public relations, and strategic marketing
partnerships.

It is our philosophy that communication is the key ingredient in any
relationship-and not coincidentally, that is precisely the ingredient that
our services are intended to provide. We appreciate the candid feedback you
have provided to us over the past couple of years. Without this kind of
customer communication, we can't learn what we need to do to serve you
better. However, it is one thing to listen and another to take action.
Below is a summary of the investments we have made over the past few months
to improve our WEBINAR( eVent services:

1. During the last two weeks of 2000, we added new hardware, upgraded our
operating systems, and deployed new versions of our core applications, all
of which were in beta test for four weeks.

2. Replaced our Internet Service Provider (ISP) due to frequent service
interruptions. We've doubled our Internet bandwidth with our new provider.
We are also adding an additional ISP shortly. We can now support more than
double the current demand for data connections per hour.

3. Deployed redundant servers for all core services (WEB, database, DNS,
mail, viewLinx(tm), content). This ensures QoS and uptime.

4. Deployed cache server technology to distribute content to the edge of the
Internet. This allows content to be delivered from servers that are closer
to the participants, thereby eliminating bandwidth bottlenecks at our data
center.

5. Replaced our teleconferencing technology with a live operator-assisted
system from one of the leading teleconferencing companies in the US. We are
now capable of serving up to 2000 participants in a single teleconference!
Essentially, we have unlimited capacity for teleconferencing now.

6. Rebuilt our proprietary viewLinx(TM) web conferencing system with
Macromedia's Flash( technology. We added better browser testing, exit polls
and moderator functions, along with a streamlined user interface. This
ensures better compatibility, speed of operation, and simplifies our
technology. Our goal: to lower the technology barrier to participation.

7. Selected an outsource provider to deliver our distantReplay(TM) eVent
archiving and replay service. This frees up internal resources to
concentrate on our core technologies and services.

8. Improved self-training materials on our web site. This eases the
learning process for event presenters and participants.

9. Since "you can't sell what you can't explain," we have simplified our
pricing structure.

10. Improved internal communication systems to provide better customer
service, including adding "Live Help" via our web site.

These ten actions resulted directly from feedback that we've received from
our customers. I'm sure you'll agree that this is a lot of change for any
company, but it demonstrates our commitment to listen to our customers and
to deliver on what we promise.

We appreciate your continued business throughout 2001. If you would like to
discuss anything--negative or positive--relating to ComLinx, please do not
hesitate to contact me directly at 732.494.4466 or
mailto:[e-mail]. To sign-up for a demonstration of our new
services go to http://www.webinars.com/demo. Again, thank you for your
business.

Sincerely,
Eric R. Korb
President/CEO

P.S. Attached are links to articles that relate to our current stage of
growth. When you read them, please remember that ComLinx is only 3 years
old.

http://www.internetweek.com/columns01/rob011201.htm
http://www.internetweek.com/columns00/bits121100.htm