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Tuesday, 01/12/2010 3:55:25 PM

Tuesday, January 12, 2010 3:55:25 PM

Post# of 79
FDOG - 60 Years Adds Up to Success

When looking at a particular business as an investment we often ask a few simple qualifying questions to see if the company merits further inspection. One of the questions is always “is there any demand for the product”. In the case of Famous Uncle Al’s hot dogs and Grille, the question is rhetorical. Hot dogs? Demand? Americans eat tens of millions of them each year, and for many it’s a “staple food”. So, the first question is a resounding “yes”. There is overwhelming demand for a high quality, fresh made, tasty hot dog, and the accompanying grill foods to go with it.

Another question we ask, is “does anyone know anything about running the business?” And again in this instance we can answer with another reverberating yes. Between the top three officers of the company we are looking at over 60 years of combined experience in some form of marketing food products. Let’s be very clear about this because it’s important. Just because someone says he has 10 years of sales experience selling computer hardware, it doesn’t mean that he’ll be that dynamic selling food service products. But in Famous Uncle Al’s situation, this isn’t the case. The CEO - Paul Esposito served ten years as the founding President of the Famous Food Group Inc, a manufacturer and distributor of frozen pizza products and even patented their baking equipment. He even won the New York Restaurant show’s “best new product” award. Obviously, Mr. Esposito knows food.

Dean Valentino, the President, spent 20 years in marketing, including owning/operating a Taco bell, and a 200 seat sit down restaurant. But with his degree in business and marketing, his focus is on leasing and site negotiations. Speaking of marketing, Richard Michael, the marketing director, has over 30 years of marketing experience, including serving as the President and CEO of a 70 unit restaurant franchise company.

When we see people with a strong background in the sector that they are presently working in, we take comfort knowing that they’ve “been there, done that”. Nothing works better than experience, and this management team brings years of it all together to make Famous Uncle Als Hot Dogs & Grille Inc (FDOG.OB) a success. When you combine the unique experience each team member has, and then bring them all to the table, you’ve formed a well rounded front office.

Famous Uncle Al’s has the built in demand. They have a first class product and a management team that knows how to put it all together and create successful franchises. That’s a powerful combination and one worthy for investors to take notice of.

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