NeoMedia Technologies, Inc (NEOM)

[JPetroInc]

Is NeoMedia behind the Paradise Island QR Code

Who is CAA Marketing?

http://www.businesswire.com/portal/site/home/permalink/?ndmViewId=news_view&newsId=20100104006381&newsLang=en

Who is working with CAA Marketing?

Answer: Ogily

Ogilvy-Interactive's Windsor to Lead CAA Marketing | Company ...

http://www.allbusiness.com/marketing-advertising/4145286-1.html

Who is working with Ogilvy?

Answer: NeoMedia

http://www.gomonews.com/ogilvyone-signs-neomedia-for-new-newogilvy-in-malaysia/

http://www.ogilvy.com/About/Network/Neo.aspx

Who Owns Ogilvy?

Answer: Publicis which is owned by WPP

http://en.wikipedia.org/wiki/Ogilvy_&_Mather

Who is WPP?

Answer: WPP Group plc (LSE: WPP) (NASDAQ: WPPGY), based in London, United Kingdom, is the world's largest communications services group (and one of the big six advertising holding companies, the others being Omnicom, Interpublic, Publicis, Dentsu and Havas) employing 100,000 people working in more than 2,000 offices in 106 countries.[1] Its self-conceived characterization is a "parent company," able to bring together the right combination of capabilities to serve a client's analytic and creative brand marketing needs. It is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index.

http://www.wpp.com/

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Article Highlights:

PARADISE ISLAND, Bahamas--(BUSINESS WIRE)--Sol Kerzner, Chairman and CEO of Kerzner International Holdings Limited (owner and operator of Atlantis, Paradise Island resort in The Bahamas), and renowned film director Brett Ratner unveiled today a new multi-platform advertising and branding campaign, that incorporates print, television and interactive elements, for the 3,414-room resort and casino. Ratner, and his eponymous Brett Ratner Brands (BRB), led the creative development and production of the campaign, marking the first time Ratner has applied his talent as filmmaker, photographer and interactive producer to an overall marketing and ad campaign.

“ONLY IN ATLANTIS” campaign elements include TV spots, including an extended-length director’s cut for non-traditional use, online banners and pre-roll and an integrated print campaign, all shot by Ratner. Additionally, a QR (Quick Response) Code is embedded in the print ads, which provide access to the director’s cut of the “film” as well as relevant versions of the commercial. This is accessed by any QR-enabled mobile device and will be updated to grow with the campaign and promote future Atlantis projects. This February, users will also be able to download an immersive iphone application that allows them to create "to do lists" for their holiday, explore the property, book trips, communicate with resort specialists, play exclusive games and stay up-to-date on resort happenings.

"The whole idea of Brett Ratner Brands is to leverage my creativity and connectivity on behalf of the brands I represent. The 'ONLY IN ATLANTIS' campaign is exactly the type of work I had in mind when I started BRB,” said Brett Ratner, President of BRB. “It was a pleasure to work with Sol and the Kerzner team throughout the creation, development and production of every aspect of the campaign -- from TV to print to multiple aspects of digital and mobile media, and this is only the beginning."

Brett Ratner Brands worked in conjunction with CAA Marketing, a division of Creative Artists Agency, on the marketing aspects of this campaign.

About Brett Ratner Brands

Brett Ratner Brands is a creative consulting company that provides brands with new ways to market their products and services in entertaining ways. Based in Los Angeles and New York, it is the brainchild of acclaimed director and producer Brett Ratner, and takes advantage of Brett's unique combination of creativity, connectivity and ability to launch ideas into global popular culture.

All the Very Best, JP