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FROM ERIC

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scupscup   Monday, 12/28/09 04:13:53 AM
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FROM ERIC


From: Eric Lehner <eric@winningbrands.ca>

Date: Sunday, December 27, 2009 10:08 PM

To:

Cc: Paul Knopick <pknopick@eandecommunications.com>

Subject: Winning Brands IIS Update

Size: 72 KB


Good Evening Moderator Team –



As the year-end is approaching, it is appropriate to provide an update on the status of the Issuer Information Statement. A good portion of the work has been completed, as targeted. Thus it would be possible to post the financial statements for Winning Brands Corporation as at September 30, 2009 with associated narrative. I have reviewed the material from the perspective of the “shareholder at large” for objectivity and find that it would be preferable for the financial statements to include and consolidate the operation of the subsidiary Niagara Mist Marketing Ltd (manufacturing entity) with the statements of Winning Brands itself. I have therefore asked our Chief Financial Officer to take the extra step of filing in this manner and to incorporate U.S. GAAP in the result. It has been difficult over the past two weeks to bring this consolidation into final form prior to December 31st because of the holidays that are of course affecting the availability of the accounting and legal personnel for this completion. I have therefore proposed that rather than September 30th year-to-date material on December 31st, we present the material as of December 30th and post in January by the end of the month instead, together with a thorough Management Discussion and Analysis which takes the entire year into account and refers to 2010 from the perspective of January, a month in which key initiatives are actually being implemented, including commencement of work on the U.S. national DRTV commercial. Our national U.S. television presence is arguably the most important marketing step that the firm has ever undertaken. This fact, combined with our now having goods in seven national warehouses through Lancaster, means that 2010 operations and beyond will be significantly different from the earlier period of “searching for the breakthrough”.



The posting of an Issuer Information Statement is a form of voluntary disclosure that follows 3 years of early operations as a completely non-reporting issuer. A few weeks more in this context is inconsequential in light of the significance of the step.



The Issuer Information Statement narrative and notes will also address many operational details of the company and its voting structure. You will see that it will all be relatively straightforward, as I have never been a fan of using an array of subsidiaries to confuse or obscure the nature of an enterprise.



I am looking forward to entering a new era of our business life in 2010 and am highly confident that our investments of time, effort and money have laid a solid foundation for significant advancement. As I have always said – there is no shame in being young and emerging. There is even no fault in making mistakes which arise from the proper intentions. The problem with an upwardly mobile enterprise is not with the fact that it has obstacles to overcome, but rather with a lack of determination and learning to overcome them. Our critics have been eager to remind people that most companies in our category do not last for the first 3 years. Winning Brands on the other hand has beat these odds and has never been more ready, willing and able to succeed than it is now. There is a certain quality of mind and heart that sets us apart from typical enterprises of our type. We have already demonstrated that it is a mistake to underestimate us. Operations in 2010 will make this particularly clear.



Thank you for your service to the shareholder community through your work as moderators of the forum.





Eric Lehner

CEO

Winning Brands Corporation



P + 1 (705) 737-4062 ext 101

F + 1 (705) 737-9793

W www.WinningBrands.ca





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