AppSwarm Inc (SWRM)

[gr8lake]

That's right. The Record date is just the date the company records where all the certificated shares are, that includes the ones previously delivered to your broker. If someone sells tomorrow through 10/30/09 they forfeit the split shares, it is the brokers responsibility to track who bought them, and make sure the split shares go to the new owner.
With a true dividend the Ex Date is 3 days before the Record Date. To get a dividend you must own the day before the Ex Date in order to be a "Shareholder of Record".
With a split (Make no mistake this is a split, not a dividend, no matter what the company calls it.) The Ex Split Date is the first day the stock trades at the new price, and the split shares are delivered (11/2/09). If you buy before the Ex Split Date, you are buying shares that were already recorded today as eligible for the split, so the seller loses the split shares, and the new owner gets them.
Ask your broker,
SpongeBath