Paychest Inc (PYCT)

[poopscooper]

Part 4

In order to get and hold a listing with these
retailers, a company must provide “pull
through.” In other words, it’s not enough to
simply put product on the shelf—you’ve got to
support that shelf exposure with advertising
and promotion on a substantial scale.

With even a basic ad/promo program behind
it, the Flushaway™ brand looks certain to
succeed on a large scale.

More than ever before, consumers and retailers
alike are clamoring for environmentally
responsible product choices. In past, research
has shown that any product can gain around
five percent of the market based purely on its
green appeal. That estimate, however, made a
number of years ago, may be on the low side.

Not only do consumers and retailers love the
Flushaway™ story, so does the media. A small-
scale, test media campaign run on Flushaway™
a few years ago, achieved immediate national
attention for the brand.

Part 5

We can’t help but wonder what will happen
when Flushaway™ gets a real boost from a
solid ad/marketing and promotional budget.

On the other side of the business,
Consolidated Ecoprogress suffered chronic
supply chain difficulties with Flushaway™.

Because the company was badly under-funded,
it failed to establish reliable manufacturing and
shipping infrastructure. It was forced to rely on
an ad-hoc consortium of manufacturers for
one-off orders. This made slight inconsisten-
cies in the finished product.

This operational mode also made financing
orders more cumbersome. Without established
manufacturing and shipping relationships,
orders again had to be funded on a one-off
basis.

So every time Ecoprogress received a major
new order, it would be forced to devote all of
its financial and management resources to ful-
filling that order.

The system led to gaps in cash flow, impeded
further product development, and restricted
the company’s ability to develop financing,
manufacturing, and wholesale distribution
facilities critical to large scale operations in the
consumer retail market game.

Yet despite all of these daunting challenges,
Flushaway™ made it onto the shelves of some
of the world’s biggest retailers. That fact stands
as pure testament to the perceived demand for
Flushaway™ products.
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